The adsorption behaviour of the natural dye cochineal on polyamide 66 was studied at different pH values. The thermodynamic and kinetic parameters such as standard affinity (−Δμ˚), changes in enthalpy (ΔH˚) and entropy (ΔS˚), diffusion coefficient and activation energy of the diffusion, were determined for pH values of 3 and 6. Results indicated that the experimental data fitted appropriately with the Nernst isotherm. Furthermore, the partitioning ratio and −Δμ˚ decreased significantly with increasing temperature, and it was revealed that the adsorption of cochineal onto polyamide was an exothermic process. The −Δμ˚ value of polyamide dyed at pH 3 was higher than that dyed at pH 6. This is related to higher numbers of electrostatic and non‐electrostatic interactions between cochineal and polyamide at pH 3, whereas at pH 6 non‐electrostatic hydrophobic interactions between cochineal and polyamide are dominant. At pH 6 comparatively higher negative values for ΔH˚ and ΔS˚ were obtained. The diffusion coefficient increased with rises in temperature. The polyamide dyed at pH 3 had a higher diffusion coefficient at every temperature than the polyamide dyed at pH 6. The dyeing rate for polyamide at pH 3 was higher than at pH 6 and reached equilibrium in a shorter time. Furthermore, a lower activation energy of diffusion was obtained at pH 3 compared to pH 6.