Molecular environment has a significant impact on the dynamics and reactivity of molecules, particularly when the molecules are confined in a rigidly tied space. 1,2 In such a surrounding, guest molecules may experience a different reaction pathway due to chemical as well as steric interactions with the host environment. Unlike the case where reactive species are embedded in vesicle membranes and Langmuir-Blodgett films, in inclusion complexation, guest molecules are supramolecularly encapsulated by host molecules through binding interactions such that the confined guest becomes rigidified and loses conformational freedom. These are part of the consequence, and further, a number of uncommon chemical/physical properties are anticipated to result, depending on the inclusion structure and external conditions.Taking advantage of part of the above notion, we have developed a new strategy for nonlinear optical (NLO) materials whose chromophores are supramolecularly included in the helical cavity of amylose. 3 It was found that solution-cast thin films of the supramolecular complex displayed a self-assembly/self-poling, which induced a significantly large second harmonic generation 4,5 and an excellent long-term polar stability. 4 Further advantages for the material properties are enhanced thermal and photochemical stabilities and mechanical integrity of chromophores. 4,6,7 A recent observation 8 revealed that the hyperpolarizability of the chromophores is doubled by the inclusion complexation with a helical amylose 9 relative to the noninclusion free state in solution.Few studies have been made with respect to thermal stability 6 of the bound guest in amylose inclusion. In this communication, we report thermally induced conformational transitions of a hemicyanine dye, 4-[4-(dimethylamino)styryl]-1-docosylpyridinium bromide (DASPC 22 ), confined in a helical amylose (forming a 1:1 complex) 12 in the solid state, making a comparison with that in solution. This is the first report of an unusual thermochromism of the dye that is associated with restricted chromophore conformations in the confinement of the rigid helical host in the solid state.It is known that conjugated dyes in amphiphilic multilayers 16 as well as in solution 17 and conjugated polymers 18,19 in solid films and in solution as well undergo a marked conformational transition with increasing temperature, exhibiting a reversible thermochromism that is commonly represented by a linearly increasing blue shift of the absorption maximum, λ max , with temperature. This is largely due to the loss of coplanarity in the conjugated chromophore.Since amylose is a polymeric host with multiple binding sites, once incorporated, the guest molecules are rigidly bound (K a ) 2 × 10 5 M -1 ) with increasing carbon chain length or hydrophobicity. As a result, the rotational freedom around the chromophore (in the inclusion) is substantially restricted even at an elevated temperature in solution, compared to the case of the noninclusion free dye. This results in an enhanced flu...