Laser velocity modulation spectroscopy of the 3 Δ(3d4s)-X 3 Φ(3d 2 ) visible system of TiCl + and characterization of the spin-orbit structure Optical/Stark measurements have been performed on the ͑0,0͒ bands of both the AЉ 1 ⌺ ϩ -X 1 ⌺ ϩ system ( 0 Ϸ12 643 cm Ϫ1 ) and the AЈ 1 ⌸ -X ⌺ ϩ system ( 0 Ϸ13 196 cm Ϫ1 ) of platinum monocarbide. The PtC molecules were produced in a pulsed supersonic molecular beam source following the reaction of laser ablated platinum vapor with a mixture of a few percent of methane in argon. The newly determined permanent electric dipole moments obtained are 1.94(2)D (AЉ 1 ⌺ ϩ ) and 1.919(9)D (AЈ 1 ⌸). These results are discussed in terms of a proposed molecular orbital correlation diagram for platinum containing diatomics. The laser-induced fluorescence spectrum of the (0,0)AЉ 1 ⌺ ϩ -X 1 ⌺ ϩ transition of PtC has been re-recorded at high resolution ͑full width of half-maximum ϳ40 MHz͒ and analyzed to yield rotational constants for the four most abundant isotopomers of PtC, extending the previous analysis ͓Appelblad, Nilsson, and Scullman, Phys. Scr. 7, 65 ͑1973͔͒. The anomalously large value ͑ϳ15 MHz͒ for the newly derived nuclear-spin rotation parameter, C I ( 195 Pt), for the AЉ 1 ⌺ ϩ state is discussed.