NASA's Dawn mission observed a great variety of colored terrains on asteroid (4) Vesta during its survey with the Framing Camera (FC). Here we present a detailed study of the orange material on Vesta, which was first observed in color ratio images obtained by the FC and presents a red spectral slope. The orange material deposits can be classified into three types, a) diffuse ejecta deposited by recent medium-size impact craters (such as Oppia), b) lobate patches with well-defined edges (nicknamed "pumpkin patches"), and c) ejecta rays from fresh-looking impact craters. The location of the orange diffuse ejecta from Oppia corresponds to the olivine spot nicknamed "Leslie feature" first identified by Gaffey (1997) from ground-based spectral observations. The distribution of the orange material in the FC mosaic is concentrated on the equatorial region and almost exclusively outside the Rheasilvia basin. Our in-depth analysis of the composition of this material uses complementary observations from FC, the visible and infrared spectrometer (VIR), and the Gamma Ray and Neutron Detector (GRaND). Several possible options for the composition of the orange material are investigated including, cumulate eucrite layer exposed during impact, metal delivered by impactor, olivine-orthopyroxene mixture and impact melt. Based on our analysis, the orange material on Vesta is unlikely to be metal or olivine (originally proposed by Gaffey, 1997). Analysis of the elemental composition of Oppia ejecta blanket with GRaND suggests that its orange material has ~25% cumulate eucrite component in a howarditic mixture, whereas two other craters with orange material in their ejecta, Octavia and Arruntia, show no sign of cumulate eucrites. Morphology and topography of the orange material in Oppia and Octavia ejecta and orange patches suggests an impact melt origin. A majority of the orange patches appear ! %! to be related to the formation of the Rheasilvia basin. Combining the interpretations from the topography, geomorphology, color and spectral parameters, and elemental abundances, the most probable analog for the orange material on Vesta is impact melt. ! &! ! '! 1.0 µm. Dawn FC color data have confirmed several ground-based and HST observations of Vesta including its hemispherical dichotomy, rotational color variations (Reddy et al. 2012b, Reddy et al., in review; Li et al., in review) and the presence of dark carbonaceous chondrite xenoliths (Reddy et al. 2012d). The high-resolution color images obtained by the FC allowed the discrimination of a variety of color units and provided data to study their distribution on the vestan surface. We also use the visible and infrared spectrometer (VIR) an imaging spectrometer combining two data channels: the visible-infrared (VIS) from 0.25 to 1.07 !m, and the infrared (IR) from 0.95 to 5.