Photography: Using Instagram in Participant-Led Field Studies

Abstract

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Arts-based methods in business education: A reflection on a photo-elicitation project

“…Even though our reflective study is not a photo-elicitation study, it refers to a photo-elicitation project. Thus, the content and captions of student photographs alongside the narrative descriptions emerged from the CB photo-elicitation project were used as tools of elicitation to identify and analyse such emerging manifestations (Shortt and Warren, 2020). Such an analysis of photographs parallels both dialogical analysis (Boxenbaum et al, 2018) and auteur theory (Rose, 2001) in terms of privileging the meanings that students assigned to their photographs in the process of interpretation (e.g.…”

“…assignments and our observations and reflections) and to disclose similar thematic aspects across the data sources. In this part of the analysis, visual patterns were also explored across the identified thematic aspects, with these patterns to relate to the symbolism of photographs, such as group photographs, photo-collages and images shown a consumption context (see also Shortt and Warren, 2020). These visual patterns were interpreted alongside students' meanings on their produced photographs and in light of the relevant theory, that is, photo-elicitation's arts-based elements.…”

“…Photo-elicitation has been widely employed and investigated in business and marketing education (e.g. Shortt and Warren, 2020). In this learning and teaching context, photo-elicitation is approached as an experiential learning tool (e.g.…”

“…embodied and interactive knowledge, reflexive ways of knowing) (e.g. Mack, 2012; Madden and Smith, 2015; Shortt and Warren, 2020). Student practices refer to ‘what students do’ to facilitate the process of using such methods and learn through them (Corradi et al, 2010; Gherardi, 2009).…”