The relaxation pathways of excited trans-N,N′-diacylindigo dyes (trans-1–trans-4) and of the rigid trans (5) and cis (6) indigo analogues have been studied by nanosecond flash photolysis and steady state measurements. In fluid solution the trans to cis photoisomerization of 1–4 occurs via a singlet excited state mechanism on direct excitation, and the triplet state appears to be reached only by sensitized reaction. The lower quantum yield for trans → cis isomerization of 2–4 at room temperature, as compared to 1, is due to a thermally activated internal conversion step leading to the trans ground state. This pathway competes with fluorescence and twisting of the molecule around the central double bond in the excited singlet state. Increasing the viscosity of the medium decreases the twisting of the flexible molecules and, as a consequence, increases the population of the lowest triplet state. A triplet transient, the intensity of which increases with the viscosity of the medium, could be characterized at low temperature under direct excitation. A transient species, which can be assigned to a triplet state on the basis of quenching experiments and on the fact that the same transient could be found under sensitized conditions, also has been observed at room temperature for the rigid 5 and 6 molecules. Quenching measurements of triplet sensitizers by 5, trans-1, and trans-2 enables the localization of the triplet energy at around 40 kcal/mol.