Metal nanoparticles (NPs) in a transparent dielectric matrix represent a very intriguing system due to the plasmonic absorption tunable in the range of visible wavelengths. Herein, the preparation and physical characterization of plasmonic titania–silver dots thin films are reported. The synthesis parameter that leads to making a TiO2 matrix in which the Ag NPs are actually incorporated is carefully analyzed and controlled. Morphological (scanning electron microscopy, transmission electron microscopy, high resolution electron microscopy), structural (selected area diffraction, X‐ray diffraction), and spectroscopic (Raman spectroscopy) characterization techniques attest that the Ag NPs are spherical and homogeneously distributed into the TiO2 dielectric matrix in the structural modification of anatase. The study of the optical properties of films concludes the work. Plasmonic resonance is analyzed according to the light scattering theory.