We re-examine the current state of the art for the calculation of photon-initiated processes at the LHC, as formulated in terms of a photon PDF in the proton that may be determined rather precisely from the known proton structure functions. We in particular demonstrate that a by construction more precise calculation is provided by a direct application of the structure function approach, best known from the case of Higgs Boson production via vector boson fusion. This avoids any artificial scale variation uncertainties, which can otherwise be rather significant for processes calculated within the standard approach thus far. To understand the source of these, we present a detailed comparison of the structure function approach and its relation to the photon PDF. We then provide precise predictions for the photon-initiated contribution to lepton pair production at the LHC, including the lepton pair transverse momentum distribution. Thus, by a direct application of the structure function formalism we show how the contribution from initial-state photons at the LHC may for the first time be included with high precision in a universal and straightforward way, providing a high definition picture of the photon content of the proton.