In this work we describe for the first time the social and reproductive behavior of the Neotropical fish Cichlasoma dimerus (Heckel, 1840) [Perciformes: Cichlidae], endemic to the Paraná River basin, using a comprehensive-integral approach, including morphological and physiological features. This substrate breeding fish has biparental care of the fry and presents a dominance hierarchy that determines access to breeding territories among males, and to males with territories among females. Gregarious behavior associated with a pale body color, was observed before reproductive behaviors started. Afterwards, a dominance hierarchy was established through aggressive interactions. Territorial individuals had bright body color patterns and non territorial an opaque grey one. Black ventral coloration was associated with reproductive individuals. Courtship displays, which were similar to threatening displays, had the common effect of increasing the visible area of the individual. The dominant male was always the largest one suggesting that size is probably a major factor determining the hierarchy establishment and that these intra-sexually selected traits may have been reinforced by inter-sexual selection. Reproductive males had higher pituitary levels of -follicle stimulating hormone (-FSH) and somatolactin (SL) than non reproductive ones, while no differences were found among females. No differences were found among male gonadosomatic indexes. Non reproductive individuals had higher plasma cortisol levels for both sexes. It is possible that dominant reproductive individuals may be inhibiting reproduction of subordinate fish through physical contact, increasing their cortisol levels and diminishing FSH and SL pituitary content. However, this was not reflected as an inhibition at the gonadal level in our experimental design.En este trabajo se describen por primera vez el comportamiento social y reproductivo del pez cíclido neotropical Cichlasoma dimerus (Heckel, 1840) [Perciformes: Cichlidae], endémico de la cuenca del Paraná, desde un enfoque integral y abarcador, incluyendo características morfológicas y fisiológicas. Éste pez incubador de substrato, tiene cuidado biparental de las crías y presenta una jerarquía de dominancia que determina el acceso a territorios reproductivos entre los machos, y a machos con territorios entre las hembras. Se observó un comportamiento gregario con una coloración corporal pálida característica, antes que comenzaran los comportamientos reproductivos. Luego, una jerarquía de dominancia se estableció a través de interacciones agresivas. Los individuos territoriales presentaron patrones de coloración corporal brillantes y los individuos no territoriales uno gris opaco. Una coloración ventral oscura fue observada asociada a individuos reproductivos. Los despliegues de cortejo fueron similares a los de amenaza y tuvieron la característica común de aumentar el área visible de los peces. El macho dominante fue siempre el más grande, sugiriendo que probablemente la fuerza (tamaño) es un facto...