The effect of temperature on the absorption and fluorescence spectra of l,6-diphenyl-l,3,5-hexatriene (DPH) was investigated in three different polymer films: polyvinyl chloride) (PVCh), polyvinyl formal) (PVF) and polyvinyl alcohol) (PVA) in the temperature range 296-423 K. Anomalous behaviour of the fluorescence intensity was observed only for DPH in non-heated PVA film. The intensity distribution in the fluorescence band of DPH in both non-heated and heated PVCh and PVF films was found to be independent of the excitation light wavelength, A exc . The behaviour of DPH is similar in the PVA film heated to 423 K. For these samples, single exponential fluorescence decay was observed. The behaviour of non-heated DPH samples in PVA is quite different, the intensity distribution and the fluorescence band position depending strongly on ^. exc and the fluorescence decay being double exponential. It can be inferred that the fluorescence of DPH in a non-heated PVA sample consists of two components, the first originating from the all-trans conformer and the second from the ground-state s-eis conformer.