Conformational aspects of the acetyicholine receptor (AcChoR) of Electrophorus electricus have been examined by studies of its interaction with structurally related, constrained aromatic bis quaternary compounds. Among the compounds synthesized was 3,3'-bis[a-trimethylammonium)-methyllazobenzene dibromide (3,3'-bisQ). This compound is photochromic and can exist in a cis or trans isomeric form, both of which have now been isolated in pure form.' Trans-3,3'-bisQ is the most potent activator known, producing a 60-mV depolarization at 0.2 jsM and 50% activity at 0.06 pM. The cis isomer is less than 1% as active. Its high activity and constrained structure suggest that trans-3,3'-bisQ can be considered to be