Physical Attractiveness and Selection Decisions in India and the US

Shahani-Denning, Comila; Dudhat, Purvi; Fox, Sandra; Shapiro, Terri

doi:10.1037/e518612013-430

Cited by 5 publications

(5 citation statements)

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“…Li and Song [15] regarded brand awareness as an approach for measuring the strength of the impression made in consumers' minds. Shahani et al [16] reported that brand awareness exercised great impact on consumers' decisions, suggesting that brand awareness was often the foremost consideration in decision-making. significant impacts consumers' their marketingproducts, Strasser et al [17] believed that brand awareness may influence consumers' perceptions, attitudes, or even affect their decisions and brand loyalty.…”

Section: Brand Awarenessmentioning

confidence: 99%

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Chang

2014

Sustainability

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With a diversity of promotional channels and ever-increasing numbers of participants, the tourism industry in Taiwan faces keen competition. Along with the direct cross-strait flights policy, groups like Eastern Multimedia Group, Tsann Kuen Enterprise Company Limited and Want Want China Times Group have founded travel agencies for the purpose of increasing their market share in the tourism industry. Therefore, the formulation of marketing strategies has become a critical issue for all travel agencies that wish to ensure their prominence in the market. The frequent use of humorous materials and appeals has been the main tendency in advertising. However, no consistent conclusions regarding the actual effects of humorous advertising have been determined. The subjects of the current study were users of the Lion Travel website. Online questionnaires were sent to and collected from random respondents. One hundred questionnaires were delivered, and 512 valid questionnaires were collected. Each collected questionnaire represented a valid sample. The study generated the following five results: (1) humorous advertisements may partially influence brand awareness; (2) humorous elements may partially influence advertising effects; (3) brand awareness has significant positive effects on the advertising attitude of advertising effects; (4) brand awareness has significant positive effects on the brand attitude of advertising effects; (5) brand awareness has significant positive effects on the purchasing intention of advertising effects. Eventually, it is anticipated that the results OPEN ACCESSSustainability 2014, 6 9206 of this study can serve as a reference and provide suggestions for humorous advertising strategies in the tourism industry.

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Section: Brand Awarenessmentioning

confidence: 99%

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Chang

2014

Sustainability

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“…In another research an analysis of physical attractiveness impact results, among different cultures of Indian and American samples support the notion "beauty is beastly" stereotype for participants of US sample, with attractive males received the highest ratings and the attractive female received the lowest ratings. While the results of the Indian sample support the notion 'what is beautiful is good" stereotype (Dion, Berscheid and Walster, 1972) with the attractive female and male applicant being perceived to be more qualified, more likely to be hired and to receive a higher salary than the unattractive (Shahani-Denning, et al, 2010).…”

Section: International Journal Of Human Resource Studiesmentioning

confidence: 78%

Comparative Affect of Candidates’ Physical Attractiveness between Resume Screening and Interview Process Outcomes. Empirical Research for Greece

Dimopoulos¹

2019

IJHRS

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Many factors can affect recruiters, personnel managers or employers during employee selection process such as degrees and other typical qualifications of candidates the possess of the right transferable skills, the knowledge of job market, their working experience, the combination of personal attributes, self presentation skills, personality. Apart of them and many others factors, there is a consensus in a large extent, that candidates’ physical attractiveness can affect recruiters’ decisions during employment selection process, both in first stage of screening their curriculums’ vitae, as well as in the second stage which is the interview hiring process. This study aims to search the role of employee candidates’ physical attractiveness and its comparative impact between first stage of screening applicants according to their resumes and second stage of hiring decisions during employment interview. For this purpose, an empirical research has been conducted in order to explore the importance and relative impact of candidates’ physical attractiveness in decisions and selection process outcomes. In particular we asked two hundred and sixty recruiters’, personnel managers’ and employers in Greece about the impact of candidates’ physical attractiveness might have in their recruiting and hiring decisions. Results show that physical attractiveness influence recruiters decisions and affect selection outcomes in both selection stages. The impact is higher and statistically more significant in interview process. Physical attractiveness also compared to resume quality in order to explore relative impact among these factors. Results show a greater influence of resume quality than physical attractiveness.

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“…On the contrary, Jawahar and Mattsson (2005) concluded that although gender is the strongest predictor of men getting hired for male-dominated jobs and of women getting hired for female-dominated jobs, attractiveness increases the likelihood of men getting hired for a female-dominated job and of women to be hired for a male-dominated job. Some studies even suggest that being attractive is an advantage for men and disadvantage for women when applying a gender-neutral job (Shahani-Denning et al 2010).…”

Section: Occupation-congruent Appearance: Backgroundmentioning

confidence: 99%

Occupation-congruent appearance: a measuremental approach

Sarpila¹,

Koivula²,

Kukkonen³

2021

Preprint

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In this article we introduce a novel measure, which we call ‘occupation-congruent appearance’ (OCA). We argue that the measure captures the appearance norms of looking ‘right’ for a particular occupation. Using a combination of large-scale photograph data (N=1,411) and rating data (N=7,920) from Finland, including 387,542 individual ratings, we show that shared cultural standards for OCA exist, and rate of agreement compares with agreement on beauty standards. We systematically compare the relationship between OCA, attractiveness, and masculinity/femininity in male-dominated, gender-balanced, and female-dominated occupational fields for men and for women. We conclude that occupation-congruent appearance is independent from other typically used measures in studies on appearance and social inequalities. Thus, it seems that OCA can capture the kind of elements of appearance that are not reducible to attractiveness, femininity, and masculinity. We discuss the possibilities for using OCA as a complementary measure for researchers interested in appearance and social inequalities.

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Physical Attractiveness and Selection Decisions in India and the US

Cited by 5 publications

References 0 publications

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Comparative Affect of Candidates’ Physical Attractiveness between Resume Screening and Interview Process Outcomes. Empirical Research for Greece

Occupation-congruent appearance: a measuremental approach

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