In the past 9 years, there has been a major shift in the recommendations for breast cancer screening. Recognizing additional evidence about the harms of mammography, in 2009, the United States Preventive Services Task Force (USPSTF) revised its previous recommendation of annualmammogramsforallwomen beginning at age 40 years and instead recommended biennial mammograms for women aged 50 to 74 years. The USPSTF recommended against routine screening mammography for women aged 40 to 49 years, stating that the decision to start regular mammography before age 50 years should be an individual one that considers how each patient values specific benefits and harms. The USPSTF reiterated this recommendation in a 2016 update, and other organizations, notably the American Cancer Society in 2015, have joined the USPSTF in recommending less routine use of mammography and a more individualized approach to screening. Nevertheless, research has documented little change in US screening practices. Among primary care physicians surveyed in 2016, recommendations for screening were high across all patient age groups, with more than 80% of 871 surveyed physicians reporting they would recommend screening to women aged 40 to 44 years, for whom major guidelines recommend against routine screening. 1 Evidence from the National Health Interview Survey, which assessed patients' reports of their most recent mammogram in 2008, 2010, 2013, and 2015, shows minimal changes in rates of mammography screening over time. 2 Recent articles 3,4 have highlighted some hypotheses about why mammography practices have not changed despite revisions to guidelines. Grady and Redberg 3 proposed that general enthusiasm for testing in the United States, generations of emphasis only on benefits of screening, concerns about litigation, and the US fee-forservice payment system are key factors. Kopans et al 4 suggested that physicians disagree with the guidelines and reject the idea that the harms of screening mammography for younger women outweigh the benefits. It is also likely that clinicians and patients overestimate the benefit of mammograms in preventing breast cancer deaths. However, the most important contributor to limited uptake of these guidelines may be the challenge clinicians have in truly engaging patients in shared decision making to individualize screening decisions. Despite uncertainty about the extent to which evidence from randomized clinical trials conducted decades ago generalizes to current mammography practice, most experts agree that screening mammography lowers the risk of death from breast cancer. A metaanalysis of 8 randomized clinical trials involving more than 600 000 women suggested that mammography was associated with a 19% relative risk reduction in breast cancer mortality, a reduction that differs by age, ranging from an approximately 8% relative risk reduc