“…During the last decades there has been considerable progress in describing social systems based on physical notions and mathematical formalism developed in statistical physics and applied mathematics (for a recent review see, e.g., [1,2,3,4,5,6]). In particle, the notion of energy functional (Hamiltonian) and the corresponding master equation were employed to simulate opinion dynamics, the dynamics of culture and languages (e.g., [3,6,7]); the social force model inheriting the basic concepts from Newtonian mechanics was used to simulate traffic flow, pedestrian motion, the motion of bird flocks, fish school, swarms of social insects (e.g., [3,8,9]).…”