Methods in Consumer Research, Volume 2 2018
DOI: 10.1016/b978-0-08-101743-2.00011-x
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Physiological Measurements

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Cited by 11 publications
(7 citation statements)
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“…fMRI records the blood-oxygen-level-dependent (BOLD) response that occurs during neuronal firing (see, Barth & Poser, 2011), offering an indirect measurement of neuronal activity to researchers investigating the neural underpinnings of cognitive functioning. Whilst the temporal resolution of fMRI is limited by the relatively slow BOLD response, its excellent spatial resolution enables researchers to produce images of spatially localised brain activation (Dalenberg, Hoogeveen, & Lorist, 2018). fMRI is not frequently used in developmental research with very young participants due to its expensive cost, the constraints of the scanner environment, and the high level of tolerance it requires from participants (Lloyd-Fox et al, 2010).…”
Section: Introductionmentioning
confidence: 99%
“…fMRI records the blood-oxygen-level-dependent (BOLD) response that occurs during neuronal firing (see, Barth & Poser, 2011), offering an indirect measurement of neuronal activity to researchers investigating the neural underpinnings of cognitive functioning. Whilst the temporal resolution of fMRI is limited by the relatively slow BOLD response, its excellent spatial resolution enables researchers to produce images of spatially localised brain activation (Dalenberg, Hoogeveen, & Lorist, 2018). fMRI is not frequently used in developmental research with very young participants due to its expensive cost, the constraints of the scanner environment, and the high level of tolerance it requires from participants (Lloyd-Fox et al, 2010).…”
Section: Introductionmentioning
confidence: 99%
“…Utilizing Electroencephalogram (EEG) equipment, extremely comprehensive and precise attentionrelated data can be obtained [20]. Yet, stringent testing environments and high costs have limited the mass development of such equipment [21,22]. This has steered attention-related research towards machine vision-focused research proposals.…”
Section: Introductionmentioning
confidence: 99%
“…Studies have shown that neural activity and the hemodynamic response maintain a linear relationship (Arthurs and Boniface, 2003), and the NIR signal maintains a strong correlation with PET measures of changes in regional cerebral blood flow (rCBF) and the fMRI blood oxygen level-dependent (BOLD) signal (Toronov et al, 2003;Huppert et al, 2006), suggesting that fNIRS is an effective method for assessing cerebral activity. Compared with imaging devices, such as EEG, MEG, and fMRI (Coffey et al, 2016;Dalenberg et al, 2018), fNIRS has no ill-posed inverse problem in EEG and MEG (Helmholtz, 1853) and less interference from the external environment. Whereas the spatial resolution determines anatomical details, the temporal resolution determines the precision in which we can investigate successive neuronal events.…”
Section: Introductionmentioning
confidence: 99%