“Pick a Plan and Roll the Dice”: A qualitative study of consumer experiences selecting a health plan in the non-group market

The impact of brokers on ACA marketplace growth

“…They hold contracts with insurance companies and are paid commissions for each enrollment they facilitate. As part of their state licensure, they are permitted to make specific plan recommendations to consumers (Faugno et al, 2023). They must also be certified by any exchange in which they wish to write business.…”