“…They regard visuals as produced, as well as interpreted, in a specific cultural and historical context, thus making use of shared cues and symbols in order to be comprehensible. In this way, visual artifacts construct organizational reality (e.g., Kuasirikun, 2011), transport corporations' claims regarding truth, credibility, and authenticity (e.g., Graves, Flesher, & Jordan, 1996;Guthey & Jackson, 2005), and/or signal accountability (e.g., Breitbarth, Harris, & Insch, 2010;Davison, 2007;Höllerer, Jancsary, Meyer, & Vettori, forthcoming). Still, part of the messages conveyed through visuals is potentially unintended, and, consequently, opens up opportunities for the systematic reconstruction of implicit and taken-for-granted understandings and values (e.g., Dougherty & Kunda, 1990;.…”