The field-controlled phase transition is a promising concept for the design of novel multiferroic materials. Rare-earth samarium-modified bismuth ferrite (Bi 1−x Sm x-FeO 3 ) possesses a morphotropic phase boundary (MPB) that has similar free energies between the polar and nonpolar phases, making it an exceptional candidate. In this study, we investigated the electric field cycling-dependent behavior of ferroelectricity in Bi 1−x Sm x FeO 3 ceramics near MPB. During electric field cycling, a significantly enhanced remanent polarization was observed. Cycled Bi 0.86 Sm 0.14-FeO 3 and Bi 0.84 Sm 0.16 FeO 3 exhibited enhanced ferroelectric (remanent polarization >30 μC/cm 2 ) and magnetic (remanent magnetization >0.20 emu/g) properties at room temperature. Through a systematic study of dynamic hysteresis measurements and a structural analysis, these results were attributed to a field cycling-induced nonpolar-to-polar phase transition. In situ high temperature measurements showed a previously unreported sharp anomaly of the piezoelectric coefficient (d 33 ) near the magnetic transition point (T N ). These results indicated a strong magnetoelectric coupling in rare earth-modified bismuth ferrite materials, suggesting the possibility of magnetically modulated piezoelectricity.