We applied the matching equation to evaluate the allocation of two-and three-point shots by male and female college basketball players from a large Division 1 university. The matching law predicts that the proportion of shots taken from three-point range should match the proportional reinforcement rate produced by such shots. Thus, we compared the proportion of three-point shots taken relative to all shots to the proportion of three-point shots scored relative to all shots scored. However, the matching equation was adjusted to account for the greater reinforcer magnitude of the three-point basket (i.e., 1.5 times greater than the two-point basket reinforcer magnitude). For players with substantial playing time, results showed that the overall distribution of two-and threepoint shots was predicted by the matching equation. Game-by-game shot distribution was variable, but the cumulative proportion of shots taken from three-point range as the season progressed was predicted almost perfectly on a player-by-player basis for both male and female basketball players.DESCRIPTORS: athletic performance, basketball, matching law, sports, quantitative analysisThe matching law is a quantitative formulation stating that the relative rates of responding across two concurrently available alternatives tend to equal the relative reinforcement rates they produce (Catania, 1992). For example, if an animal receives food reinforcement for pressing Lever A on a variable-interval (VI) 30-s schedule and pressing Lever B on a VI 60-s schedule, the animal is likely to press Lever A twice as often as it presses Lever B (e.g., Herrnstein, 1961). This phenomenon is called matching (Herrnstein, 1961(Herrnstein, , 1970, and an equation representing the formulation can be expressed as follows:We thank Tony Nevin and the anonymous reviewers for their detailed recommendations about data presentation and analysis.Reprint requests can be sent to Timothy R. Vollmer, Psychology Department, University of Florida, Gainesville, Florida 32611.where R 1 represents the rate of responding on one response alternative and R 2 represents the rate of responding on a second alternative; r 1 and r 2 represent the respective rates of reinforcement for those alternatives. A large body of empirical research with humans and nonhumans has shown the robust descriptive validity of the matching equation. Further, the basic formulation is flexible enough to incorporate variables such as reinforcer delay, reinforcer magnitude, and response bias (Baum, 1974b;McDowell, 1989). In this study, we applied the equation to the allocation of two-and three-point basket shooting in college basketball players.Several studies have involved experimental manipulations of reinforcement rates to evaluate matching with human behavior in applied settings (Fisher & Mazur, 1997). For example, Conger and Killeen (1974) showed that allocation of conversation in college students was distributed in a manner proportional to the rate of reinforcement (positive reply statements) delivered by a confede...