“…In most previous research, strategic groups have been identified either by inspection (Hunt, 1972;Porter, 1973Porter, , 1979Caves and Porter, 1977;Caves and Pugel, 1980;Harrigan, 1980;Miller, 1981;Oster, 1982;Frazier and Howell, 1983;Lahti, 1983;Lubatkin and Pitts, 1983;Kogut, 1984;Lecraw, 1984;Trembley, 1985;de Bondt, 1988) or by cluster analysis (Hatten and Schendel, 1977;Hatten, Schendel, and Cooper, 1978;Ramsler, 1982;Hayes, Spence, and Marks, 1983;Hergert, 1983;Hawes and Crittenden, 1984;Harrigan, 1985;Amel and Rhoades, 1987;Cool and Schendel, 1987;Fiegenbaum, Sudharshan, and Thomas, 1987;Amel and Rhoades, 1988;Mascarenhas and Aaker, 1989). In addition, other approaches to strategic groups involved analysis of variance (Tassey, 1983;Cool and Shendel, 1988), regressions (Caves, 1984;Primeaux, 1985;Fombrum and Zajac, 1987), chi squares tests (Hatton and Hatton, 1985) and three-mode factor analysis (Baird, Sudharshan, and Thomas, 1988).…”