1994
DOI: 10.1002/bse.3280030402
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Pioneering descriptions of corporate greening: Notes and doubts on the emerging discussion

Abstract: This article reviews the emerging discussion on corporate greening. The pioneering authors are found to have drawn on a number of perspectives in their descriptions of the greening process. Their views emphasise the choice of an environmental strategy, reform in management systems, organisational change, cultural change and institutional change. In spite of this conceptual diversity, the first accounts almost unanimously assume that greening will be, and should be, a topdown process starting from the top manag… Show more

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Cited by 17 publications
(8 citation statements)
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“…However, this research expands understanding of environmental co-operation (or adaptation) to consider the process by which this is achieved rather than simply noting the form that it takes. This investigation therefore responds to the argument of Rasanen et al (1994) that greater Copyright © 2001 John Wiley &Sons, Ltd andERP Environment Bus. Strat.…”
Section: Discussionmentioning
confidence: 90%
See 1 more Smart Citation
“…However, this research expands understanding of environmental co-operation (or adaptation) to consider the process by which this is achieved rather than simply noting the form that it takes. This investigation therefore responds to the argument of Rasanen et al (1994) that greater Copyright © 2001 John Wiley &Sons, Ltd andERP Environment Bus. Strat.…”
Section: Discussionmentioning
confidence: 90%
“…If a broader and deeper greening of industry is to be achieved, then greater understanding is needed of the process i.e. how companies work together in order to bring about environmental change (Rasanen et al, 1994;Newton and Hart, 1997). By examining the process this article identifies the activities and events associated with the introduction of…”
Section: Introductionmentioning
confidence: 98%
“…New journals and conferences herald the awakening of academic interest in the field of EM. The more theoretical EM literature attempts to identify and describe paradigms of management according to their orientation toward the natural environment (Clair, Milliman, & Whelan, 1996;Egri & Pinfield, 1996;Purser et al, 1995;Rasanen, Merilainen, & Lovio, 1995). This literature generally critiques traditional management for being mechanistic and anthropocentric and for ignoring environmental constraints and externalities, then proceeds to describe and advocate new paradigms of management that incorporate ecological awareness to various degrees.…”
mentioning
confidence: 99%
“…Rasanen et al (1995) have pointed out that greening is a new ''catch phrase,'' covering a diverse set of organizational activities and nearly every organizational component, process, product and by-product has been related, in some form of another, to the process of greening. One of the most integrative approaches to mapping contours and identifying trends in the field of corporate greening involves a review of the main research questions that have been posed.…”
Section: The Corporate Greening Movement -An Overviewmentioning
confidence: 99%