Place Branding: A Systematic Literature Review and Future Research Agenda

Swain, Swapnarag; Jebarajakirthy, Charles; Sharma, Bhuvanesh Kumar; Maseeh, Haroon Iqbal; Agrawal, Amee; Shah, Jinal; Saha, Raiswa

doi:10.1177/00472875231168620

Cited by 25 publications

(10 citation statements)

References 184 publications

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“…App developers access users’ personal information and try to understand their shopping interests and lifestyle (Meng et al ., 2016) and use it for personalised marketing (Degirmenci, 2020; Kim et al ., 2017; Swain et al ., 2023a, b) which is a major source of income for app developers. The literature suggests that sharing of personal data with third parties is a concern for internet users (Smith et al ., 2011).…”

Section: Resultsmentioning

confidence: 99%

Exploring the privacy concerns of smartphone app users: a qualitative approach

Maseeh,

Nahar,

Jebarajakirthy

et al. 2023

MIP

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PurposeThe purpose of this study is to explore and identify the privacy concerns of smartphone app users pertinent to app usage.Design/methodology/approachAdopting a qualitative phenomenological approach, the authors conducted semi-structured interviews with app users to explore the app users' privacy concerns.FindingsCredibility concerns, unauthorised secondary use and vulnerability concerns are the three major privacy concerns of app users, under which these concerns have sub-concerns, i.e. popularity, privacy policy, stalking, data sharing, hacking and personal harm.Practical implicationsThe findings are useful to app marketers, app developers and app stores. App marketers, app developers and app stores can use the findings to understand and properly address app users' privacy concerns, thereby increasing the apps usage.Originality/valueBy exploring the privacy concerns of app users, the authors' study extends the literature and provides a theoretical development of individuals' privacy concerns in the context of a widely used technology, i.e. smartphone applications. Accordingly, this study contributes to the consumer privacy literature.

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Section: Resultsmentioning

confidence: 99%

Exploring the privacy concerns of smartphone app users: a qualitative approach

Maseeh,

Nahar,

Jebarajakirthy

et al. 2023

MIP

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“…It is important to note that the study demonstrates the development of tourism PR solely relating to place communication campaigns in one Asian country. While the academic evidence pointed out that the intersection of the two fields has existed for decades, the study of PR in relation to place branding is still limited and often overlooked, even though they share mutual concepts in practice, for example, stakeholder management, image and reputation, and strategic communication (Chan and Marafa, 2013;Robson, 2021;Swain et al, 2023). There have also been few studies into tourism PR in relation to a nation's political, economic and social structures despite the fact that PR research in this area has strong potential for in-depth cultural and political analysis (L'Etang et al, 2007).…”

Section: Discussionmentioning

confidence: 99%

The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)

Tantivejakul

2023

CCIJ

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PurposeThis research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail travel was still a new form of transportation in the country.Design/methodology/approachThe study approach is documentary research involving an in-depth examination of both published and unpublished documents of a special collection of the SRS archives conducted in a fact-based and descriptive manner.FindingsIn the first half of the 20th century, a period of global economic uncertainty, the SRS performed the role of the government's PR division, with one of its important tasks being to promote travel and tourism in the country among both Thais and foreigners. The SRS incorporated the use of PR materials including advertisements, films, guidebooks, speeches, events, pre-arranged press activities and sales promotions in its activities. The current study explores the SRS's strategies employed in the creation of integrated and place communication campaigns to promote its train service and tourism throughout Thailand via its railway network.Research limitations/implicationsThe findings of the study reveal the PR efforts carried out by the SRS, which utilized a variety of communication tools in tourism promotion. This can lead to a better understanding of global tourism PR history and more specifically the development of tourism PR in Thailand and throughout South-East Asia.Practical implicationsThe results add to the body of knowledge of how integrated marketing communication, place branding and professional PR activities evolved in Thailand.Originality/valueThe research fills a gap in the history of tourism PR and its relation to broader social and economic structures in Siam prior to the 21st century. It also reveals the little explored topic of how the railway engaged in historical path of PR practices and how they relate to a country's specific PR development outside of the highly researched U.S. context.

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“…Fifth, reference lists of relevant review articles were reviewed to identify additional articles. Finally, Google and Google Scholar databases were searched to reduce the possibility of missing any relevant work in the previous steps (Shankar et al , 2022; Swain et al , 2023a; Swain et al , 2023b). To ensure that relevant articles are not dropped for not reporting statistical values required for a meta-analysis (i.e.…”

Section: Methodsmentioning

confidence: 99%

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

Jebarajakirthy,

Sivapalan,

Das

et al. 2024

EJM

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Purpose This study aims to integrate the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory into a meta-analytic framework to synthesize green consumption literature. Design/methodology/approach By integrating the findings from 173 studies, a meta-analysis was performed adopting several analytical methods: bivariate analysis, moderation analysis and path analysis. Findings VBN- and TPB-based psychological factors (adverse consequences, ascribed responsibility, personal norms, subjective norms, attitude and perceived behavioral control) mediate the effects of altruistic, biospheric and egoistic values on green purchase intention. Further, inconsistencies in the proposed relationships are due to cultural factors (i.e. individualism-collectivism, power distance, uncertainty avoidance, masculinity–femininity, short- vs long-term orientation and indulgence-restraint) and countries’ human development status. Research limitations/implications The authors selected papers published in English; hence, other relevant papers in this domain published in other languages might have been missed. Practical implications The findings are useful to marketers of green offerings in designing strategies, i.e. specific messages, targeting different customers based on countries’ cultural score and human development index, to harvest positive customer responses. Originality/value This study is the pioneering attempt to synthesize the TPB- and VBN-based quantitative literature on green consumer behavior to resolve the reported inconsistent findings.

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Place Branding: A Systematic Literature Review and Future Research Agenda

Cited by 25 publications

References 184 publications

Exploring the privacy concerns of smartphone app users: a qualitative approach

Exploring the privacy concerns of smartphone app users: a qualitative approach

The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

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