Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing

Papadopoulos, Nicolas; Banna, Alia El; Murphy, Steven A.; Rojas‐Méndez, José I.

doi:10.4337/9781849806121.00011

Cited by 15 publications

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“…However, much of this research is descriptive and specific to the measurement of one destination's image, leading Beerli and Martin (2004) to note that the area lacks in theory development and conceptualization. Similarly, PCI research has established the influence of image on buyer behaviour, but also suffers from weak theory development (Papadopoulos et al, 2012).…”

Section: Overview Of Past Tdi and Pci Researchmentioning

confidence: 99%

Studying place image: an interdisciplinary and holistic approach

Elliot

Papadopoulos

Szamosi³

2013

Anatolia

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This study uses an interdisciplinary view informed by two related streams of research that have evolved independently of each other, "Tourism Destination Image" and "Product Country Image", to research the place image construct. A theoretical model is applied to simultaneously measure image dimensions from both streams in order to better understand relationships between them. Australia, a country that has a strong "general country" and "tourism destination" image but a weaker "product" image, is used as the study target. We use comparative cross-national data from culturally similar (Canada) and dissimilar (South Korea) countries and a mixed method analysis culminating in a LISREL-tested, two-country, three-dimensional structural equation model.

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Section: Overview Of Past Tdi and Pci Researchmentioning

confidence: 99%

Studying place image: an interdisciplinary and holistic approach

Elliot

Papadopoulos

Szamosi³

2013

Anatolia

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“…Dichter (1962: 116) was the first to suggest that a product's COO can have a "tremendous influence on the acceptance and success of products" with the first empirical tests conducted by Schooler in 1965. Since then, COO and its potential effects have received voluminous attention by researchers with Papadopoulos et al (2011) having counted more than 1,000 academic articles investigating some aspect of the COO phenomenon.…”

Section: Country Image and Csrmentioning

confidence: 99%

An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

Magnusson

Westjohn

Zdravković

2015

International Marketing Review

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Purpose – The purpose of this paper is to examine two contextual factors with respect to the influence of corporate social responsibility (CSR) messages on consumer attitudes and purchase intentions. First, the authors examine the interplay between CSR messages and country image, and second, how consumers’ global identity affects their response to CSR signals. Design/methodology/approach – The conceptual framework is examined in two samples of US consumers evaluating a new foreign entrant into the US market. Findings – The empirical findings largely support the conceptual framework. Consistent with expectations, CSR and country image influence attitudes and purchase intentions. Most importantly, the authors also find a significant interaction effect between CSR and country of origin (COO). Further, consumers high on global identity are more responsive to positive CSR signals. These findings are confirmed in two complimentary studies. Practical implications – CSR has become an important strategic priority for managers. This study allows managers to make more informed decisions regarding the CSR initiatives of their organizations. Originality/value – This study connects the CSR literature with the COO literature, both of which are very important in the international marketing literature. Viewed through a signaling theory lens, this study provides new insights when, where, and how positive and negative CSR messages help or hurt the firm.

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“…Such inputs identify objects in relation to a place and distinguish them from others, and may reflect comparative advantages ("Swiss Timing" in sports) or disadvantages ("Balkanization" in politics). "Place" also has a strong emotional component for most people (Papadopoulos, El Banna, Murphy, and Rojas-Méndez, 2012), and so its influence often equals or exceeds that of brand name and other extrinsic cues.…”

Section: Place Imagementioning

confidence: 99%

Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

Papadopoulos

Hamzaoui-Essoussi

2015

Africa Journal of Management

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This paper examines nation branding in Africa, based on a comprehensive and integrative review of past research. This considers, among others, current place images on the continent in the context of traditional views, which see it as a poor and underdeveloped region, versus the newer perspective of an evolving "African Renaissance"; efforts at systematic place marketing in sectors including tourism, foreign investment, natural resource and manufactured exports, and higher education; the absence of intra-African research on place image effects; reverse ethnocentrism, or the generally positive view of African consumers about products originating from more developed countries outside the continent; and the "continent effect", which may affect individual countries' efforts to establish their own identities. Information and insights from this review are synthesized to highlight implications and potential directions for future research and policy, on both specific thematic areas as well as overarching research topics that affect all aspects of African images and nation branding.

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Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing

Cited by 15 publications

References 0 publications

Studying place image: an interdisciplinary and holistic approach

Studying place image: an interdisciplinary and holistic approach

An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

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