With the expansion of the size of the city and university groups and the diversification of user demand services, the map APP design needs to consider the relationship between urban development and user demand. Therefore, to improve the users’ demand and enhance the users’ use of neighborhood services, an APP based on the university life circle, “U-Tour”, is designed. Firstly, the improved KJ method and entropy weight method are used to obtain the user demand and weight, and the existing living circle demand and weight; secondly, the comprehensive weight and ranking are obtained; and then the two types of variables are verified through correlation analysis, and the design of “U-Tour” APP is carried out based on the comprehensive weight and ranking after the verification is passed. It is found that the weights of traffic and access service, accommodation service and catering and shopping service are higher in the comprehensive demand, which are 0.252, 0.232 and 0.152 respectively, which proves that the APP design based on university life circle needs to focus on the navigation design and service design. The study points out that college map-based APP design needs to be measured to the factors of city life and user needs.