Place management of a creative city: the case of Izmir

Mengi, Onur; Drinkwater, S. Bahar Durmaz; Velibeyoğlu, Koray; Öner, Aslı Ceylan

doi:10.1504/ijkbd.2017.10007528

Cited by 4 publications

(8 citation statements)

References 3 publications

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“…European cities as Glasgow, Berlin and Malmö have incorporated creativity as part of their core values (Dudek-Mańkowska & Grochowski, 2019), as a way to provide the basis for economic and social regeneration (Chatterton, 2000; Hall, 2000). A great body of research shows that creativity stimulates uniqueness and distinctiveness when places are attractive and benefit from high levels of reputation (Landry, 2000; Mengi et al, 2017). Creativity is described as a tool that makes the city more attractive to locals, entrepreneurs and investors (Hall, 2000).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Rodrigues

Schmidt

2021

Journal of Creating Value

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Purpose: Place branding is a discipline with high relevance for a city's policymakers and for hospitality and tourism management, and this is even more true in the context of creative cities. This article explores how the creative class contributes to a city’s brand identity and, by doing so, delivers valuable advice for marketing representatives of creative cities. Design/methodology/approach: Our study builds on a qualitative study, interviewing 18 members of the creative class in 3 diverse European cities. Our methodology was based on grounded theory: We simultaneously collected and analysed data and created analytic codes and categories. Findings: This article suggests that the creative class is an important enactment stakeholder in the identity formation process of a place, as well as destination marketing organizations (DMOs) and other stakeholders. Additionally, it is demonstrated that the creative class co-creates a city’s brand identity by bringing new rhythms and forms of expression to the cityscape. Originality: This article contributes to the fast-growing place brand identity literature by exploring the role of the creative class in the context of cities. It also intends to provide a better understanding of how the creative class co-creates and contributes to their city’s brand identity. Since similar studies do not exist, our article fills an important research gap. Research limitations/implications: Our study shares the limitations of qualitative studies, but the resulting conceptual model of brand management in the context of a creative city offers a springboard for future research in this regard. Practical implications: City representatives and tourist managers need to understand what is the value-in-use generated by the creative class in the brand identity process and must be aware that the creative class plays a key role in delivering the brand message.

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Section: Theoretical Frameworkmentioning

confidence: 99%

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Rodrigues

Schmidt

2021

Journal of Creating Value

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“…With the adoption of the creative city paradigm in several contexts, many institutions and organisations have started to provide a global forum for cities around the world to share their own experiences and inform best practice; Vancouver's Office of Cultural Affairs started the Creative City Network of Canada in 1997; Partners for Livable Community, based in Charlotte, NC, formed the creative cities initiative in 2001; UNESCO launched its Creative Cities Network in 2004; Osaka City University establish a Japanese Creative Cities Network in 2005; the British Council joined with the Australian Council for the arts to present a forum, making creative cities in 2008; and finally, in 2009, the British Council established the Creative Cities project involving the UK and 12 countries in East Asia (Mengi et al, 2017). These experiences have inevitably reshaped the actions, actors and strategies for placemaking during the 1990s and 2000s (Grodach, 2017).…”

Section: Creative City Framework Analysismentioning

confidence: 99%

Multidimensional management framework for creative places

Mengi

Guaralda

2020

JPMD

Self Cite

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Purpose The purpose of this paper is to explore the creative city discourse expanding on current tangible and intangible strategies, by integrating recent placemaking tactics to develop a multidimensional framework for designing creative places. Design/methodology/approach The methodology is based on a framework analysis and critical meta-review of current research on creative city and placemaking. Findings The findings show that there are three additional factors related to placemaking tactics in the established literature: institutional factors, human factor and arts and design factor emerging from the intersection of creative city and placemaking frameworks. Practical implications The findings of this study can inform a more holistic approach to placemaking in creative cities in both theory and practice, namely, a multidimensional place management framework for creative environments of today. Originality/value This paper contributes to the current trends in creative city and the development of placemaking guidelines. It provides a simplified view of an exhaustive list of existing literature.

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“…As noted earlier, city marketing and place branding strategies today often stress ideas of culture and creativity to promote attractive urban images (Vanolo 2008). To build and promote attractive urban images, creative strategies are needed to provide a conceptual framework that links place management tools with the major components of creative city (Mengi et al 2017) and focuses on the real and the imagined, the tangible and intangible-those hard and soft aspects of place (Miller 2016). Authors talk about creative elements and arguments in promotion products in many cities such as:…”

Section: Creativity and Place Brandingmentioning

confidence: 99%

“…The literature shows that place-based creativity fosters uniqueness and distinctiveness of that place, and draws talent and investment by improving the reputation and attractiveness of that place (Landry 2000;Mengi et al 2017). However, the success of creative city also depends on a well-designed creativity vision and supporting strategies (i.e.…”

Section: Introductionmentioning

confidence: 99%

“…In the literature, there are many examples of the influence of the creative sector on the development of cities (Boccella and Salerno 2016;Cooke and Lazzeretti 2008). There are also more and more popular studies on place brand and its importance for local development (Pasquinelli 2010;Maheshwari et al 2011), as well as studies focused on the process of place branding with use of a presence of creative industries (Evans 2015;Mengi et al 2017). Authors of these studies argue that the creative city is an entity that could only be developed when in the city there is (a) well-developed creative sector (economy); (b) dynamic creative community (society) and (c) well-designed strategies to support creativity (policy).…”

Section: Introductionmentioning

confidence: 99%

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From creative industries to the creative place brand: some reflections on city branding in Poland

Dudek-Mańkowska

Grochowski

2019

Place Brand Public Dipl

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Contemporary cities function in a competitive environment. In order to succeed, they build their comparative advantages using various instruments. One of them is city branding. Effective branding contributes to the increase of cities' attractiveness and thus to their competitiveness in various fields. Cities with a clear, credible and attractive vision of development have better development prospects. Creativity is used often as a part of branding strategies. Some cities describe themselves as creative and this is justified by their potential. Some possess creative potential but do not present themselves as creative and use other assets for branding. The article presents results of a study whose goal was to determine whether and to what extent creativity, as a positive attribute of a city, is used in branding of cities-capitals of Polish regions. The results of the study prove that cities with a diverse base of economic development and high creative potential treat the creative sector as one of the assets. Cities undergoing restructuring of the economy treat creativity as a very important element of branding. Creativity is also used by cities whose creative potential is negligible. This proves how high the expectations associated with the image of the "creative city" are and at the same time show the lack of realism in policy making and designing branding strategies.

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Place management of a creative city: the case of Izmir

Cited by 4 publications

References 3 publications

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Multidimensional management framework for creative places

From creative industries to the creative place brand: some reflections on city branding in Poland

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