Place Marketing, Strategic Planning and Competitiveness: The Case of Malta

Metaxas, Theodore

doi:10.1080/09654310903053539

Cited by 49 publications

(39 citation statements)

References 99 publications

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“…Their approach underlines the links between place and city marketing and urban planning, and they highlight the 'connection between place marketing and spatial development as an innovative approach to planning' (ibid., p. 6). Later, Metaxas (2009) also argues on place marketing as a strategic planning process. With recent developments and empirical studies, Metaxas ([2010]2012) argues for place marketing as a basic factor in strategic planning policies for urban economic development.…”

Section: The 'Place' Of Place Branding In Spatial Planningmentioning

confidence: 97%

Place branding as a strategic spatial planning instrument

Oliveira

2014

Place Brand Public Dipl

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Eduardo Oliveirais a PhD candidate at the Department of Spatial Planning, University of Groningen. He was born in Braga (Portugal) where he studied Geography and Planning (University of Minho-UM). Then, he completed a post-degree in Tourism (Catholic University of Portugal). He completed his M.Sc. in Marketing at the School of Economics and Management (UM) and University Sains Malaysia. Eduardo has been appointed Student-Representative of the Regional Studies Association. His work focuses on the theory and practice of place-branding in strategic spatial-planning.ABSTRACT Places are facing major challenges at the environmental, financial and economic levels. These crucial issues demand structural changes and emphasise the need for robust strategic thinking and active instruments that shape and frame what a place is and what it aims to become. As traditional planning instruments become markedly less effective, spatial planners are required to develop new instruments that cope more effectively with the challenges they face in an unbalanced, dynamic and complex environment, while at the same time addressing the social, spatial and economic needs of a place. Place branding has been used to foster economic restructuring, social inclusion and cohesion, political engagement and participation, place identification, and the general well-being of citizens. This article aims to contribute to the academic debate by discussing why and how place branding can be used as an instrument in strategic spatial planning to support a structural change in places. This conceptual article emphasises that place branding as a strategic spatial planning instrument can contribute to improvement of economic and social structure of places and reshape responses to contemporary challenges faced by places.

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Section: The 'Place' Of Place Branding In Spatial Planningmentioning

confidence: 97%

Place branding as a strategic spatial planning instrument

Oliveira

2014

Place Brand Public Dipl

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“…So, the various actors involved in defining destination strategies (Franch, 2010;Kozak and Baloglu, 2010) should try to identify the main destination's attraction drivers to understand the potential foundation of its success (Metaxas, 2009;Moutinho, 2011). After this first phase they have to coordinate like a system (Sciarelli, 2007) to change the destination's diffused resources into a real set of attractions that tourists can travel to (Rispoli, 2001;Ireland et al, 2002).…”

Section: Entrepreneurs' Experiences Motivations and Sustainability 241mentioning

confidence: 99%

Tourism Management, Marketing, and Development

Gordin

Trabskaya

2016

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Distribution in the UK, Europe and the rest of the world is by Palgrave Macmillan®, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Library of Congress Cataloging-in-Publication Data Tourism management, marketing, and development / edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti. volumes cm Includes bibliographical references and index. Contents: Volume 2. Performance, Strategies, and Sustainability 1. Tourism-Management. 2. Tourism-Marketing. 3. Tourism-Technological innovations. I. Mariani, Marcello M. G155.A1T592337 2014 910.68-dc23 2014010172 A catalogue record for the book is available from the British Library. Softcover reprint of the hardcover 1st edition 2016 978-1-137-45065-4

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“…The last 25 years have seen a worldwide growth in the implementation of place marketing as the core function that is related to the local economic development and promotion of a place's investment actions, in order to acknowledge and support its image in the external environment (Deffner & Metaxas, 2009;Johnson, 1995;Lai & Li, 2012;McCarthy & Pollock, 1997;Metaxas, 2009;Pike, 2002;Stubbs, Warnaby, & Medway, 2002). Building an attractive investment place image (Christiaans, 2002;Ulaga, Sharma, & Krishnan, 2002) or a cultural and tourism destination image (Alden & Da Rosa Pires, 1996;McCann, 2002) constitutes an extremely important part of a place's regeneration (Hall, 1998(Hall, /2006.…”

Section: Introductionmentioning

confidence: 99%

Developing place marketing pilot plans: the cases of Rostock and Kainuu

2013

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The purpose of this paper is to pinpoint the role of place marketing in the fields of tourism, culture, and business, through the development of place marketing pilot plans (PMPPs) for two places in northern Europe: the city of Rostock in Germany and the region of Kainuu in Finland. Specifically, the analysis is based on the combination of two basic marketing models, the Ashworth & Voogd (1990) model and the Kotler et al. (1999) model, aiming to present a methodological tool that could be effective for the successful promotion of a place's image throughout its external environment. The data are provided from the INTERREG IIIc Project CultMark. The paper contributes to research in two ways: (a) by displaying an integrated methodological approach with specific phases of planning and supporting the image of a place, and (b) by amplifying current views according to which place marketing implementation is not simply an occasional procedure. The case studies used support the above arguments.

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Place Marketing, Strategic Planning and Competitiveness: The Case of Malta

Cited by 49 publications

References 99 publications

Place branding as a strategic spatial planning instrument

Place branding as a strategic spatial planning instrument

Tourism Management, Marketing, and Development

Developing place marketing pilot plans: the cases of Rostock and Kainuu

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