Place‐product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations

Lichrou, Maria; O’Malley, Lisa; Patterson, Maurice

doi:10.1080/09652540701794429

Cited by 70 publications

(46 citation statements)

References 59 publications

(30 reference statements)

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“…In the case of places, narrative can be used as a frame for appreciation of the dynamic and multifaceted nature of places, which provides additional insights for place marketers ( Lichrou et al , 2008 ). Meethan argues that the marketing process assigns the material attributes of space ' symbolic and aesthetic value ' and these ' representations or narratives of people and place assume an exchange value as the objects of consumption ' (2001, p. 37, emphasis added).…”

Section: Insights From a Narrative Perspectivementioning

confidence: 99%

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Lichrou

O’Malley²,

Patterson³

2010

Place Brand Public Dipl

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Maria Lichrouis a lecturer in the Department of Management and Marketing at the University of Limerick. She has recently completed her PhD research on Marketing and Consumption of Place. Her research interests focus on the relationships between place marketing and consumer culture and on the use of narrative methodologies in marketing and consumer research.ABSTRACT This article presents an investigation into local narratives of place and their implications for place marketers and policymakers. It fi rst examines the key challenges involved in marketing places in general and tourism destinations in particular. Following this, it presents, through a narrative methodology, the views of local stakeholders of the island of Santorini, Greece, in relation to their experience of the place ' s rapid transformation into a tourism destination. Drawing on the local narratives of place and their theorising of local particularities, the article discusses important implications for place marketing, including the political challenges and the role of place image in successful place branding.

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Section: Insights From a Narrative Perspectivementioning

confidence: 99%

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Lichrou

O’Malley²,

Patterson³

2010

Place Brand Public Dipl

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“…Tourism destinations can be also viewed in this light as socio-cultural structures that are internally active and influence their own future (Iwashita, 2003;Pritchard & Morgan, 2001;Saarinen, 2004;Saraniemi & Kyl€ anen, 2011). Destinations are not only static places with physical features, they also include intangible aspects such as culture and symbolic meaning (Iwashita, 2003;Lichrou, O'Malley, & Patterson, 2008). They are formed in the course of a social practice (communication, activities, perception) and it is hard to define their boundaries (Framke, 2002;Saraniemi & Kyl€ anen, 2011).…”

Section: Social Dimensionmentioning

confidence: 99%

Measuring tourism destinations using mobile tracking data

2016

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“…Our contention here is that, through narrative, local people can simultaneously be viewed as producers and products of the social reality of place. In order to give voice to 'local people' we must depart from the a priori assumption that places are 'products' to be marketed and instead allow locals to generate their own narratives of place (Lichrou et al 2008;Warnaby and Medway 2013) for these narratives tells us much about how a place is constituted (Kalandides 2011).…”

Section: Towards Local Narratives Of Placementioning

confidence: 99%

On the marketing implications of place narratives

Lichrou

O’Malley

Patterson

2014

Journal of Marketing Management

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Acknowledging that 'locals' are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as 'products', the purpose of this paper is to give voice to 'local people'. Drawing on local narratives of Santorini, Greece, we call attention to places as culturally significant and discursively produced and consumed. Local narratives provide multiple meanings constructed around the diverse and contested experiences of living and making a living in a place. Our analysis employs the metaphors of 'harsh beauty', 'service business' and 'home' to capture these perspectives. The paper has implications for the development of generative metaphors of 'place' and 'local' within place marketing and contributes to the dialogue over the continued relevance of our discipline to the public sphere. Summary statement of contributionThe paper contributes to a 'critical' place marketing agenda by capturing local narratives of place. The emergent themes reveal that 'local', far from a homogeneous category, involves multiple and contested meanings, as even within a single narrative the experience of place is built around varied readings of living, working, and consuming. The paper reveals that the production and consumption of place are dialectical rather than distinct processes and delineates implications for marketing.

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Place‐product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations

Abstract: ABSTRACT

Cited by 70 publications

References 59 publications

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Measuring tourism destinations using mobile tracking data

On the marketing implications of place narratives

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