“…The recent advances in the neurobiology of the placebo effect have shown that the administration of a placebo (inert substance), along with verbal suggestions of clinical benefit, activates different neurotransmitters in the brain, like endogenous opioids (Levine et al, 1978;Amanzio and Benedetti, 1999;Zubieta et al, 2005;Wager et al, 2007) and dopamine (de la Fuente-Fernandez et al, 2001;Strafella et al, 2006), and is associated to neural changes at both the cortical and subcortical level (Petrovic et al, 2002;Benedetti et al, 2004;Wager et al, 2004;Kong et al, 2006;Matre et al, 2006;Price et al, 2007). Powerful placebo responses can be obtained after pharmacological preconditioning, whereby the repeated administration of a drug is replaced with an inert substance (Ader and Cohen, 1982;Benedetti et al, 2005;Colloca and Benedetti, 2005;Pacheco-Lopez et al, 2006).…”