Cross docking is a logistics strategy that involves receiving goods and shipping them directly to final destinations, minimizing storage, delivery times and additional handling. In the trade and logistics industry, efficient order delivery plays a key role in customer satisfaction and business success. The objective of the research is to perform a comparative analysis of the implementation of cross docking as a logistics strategy in order delivery in three important companies: Nacex, FedEx and Maersk. A documentary review is carried out in the following databases: ScienceDirect, SciELO, Google Scholar and Dialnet, the thematic descriptors used were: "order delivery", "cross docking", "distribution logistics", "cross docking in supply chains", "Nacex", "FedEx" and "Maersk" and the combinations among them, without language restriction. The concepts related to cross docking are defined through a comparative analysis of the companies Nacex, FedEx and Maersk, and elements that highlight its importance are identified. The adoption of this strategy results in a competitive advantage that translates into greater customer satisfaction and sustainable growth in the highly competitive logistics and trade market.