Planned Behaviour in Purchasing Health Insurance

Memarista, Gesti

doi:10.21002/seam.v12i1.7465

Cited by 20 publications

(18 citation statements)

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“…From the results, the consumers' insurance literacy directly and indirectly, through its mediators, trustful belief, and perceived benefits, significantly and positively affected their favorable attitude towards personal insurance. Overall, the findings of this research show that all the hypotheses except two (H16 and H18) were supported, and are consistent with the findings of other studies based on the theory of planned behavior and extended value framework [22,25,26]. Additionally, predictors of attitude to purchase intention explained 0.697 of the variance, while predictors of favorable attitude explained 0.801 of the variance.…”

Section: Discussionsupporting

confidence: 89%

“…This relationship has verified in many studies in various disciplines [17,[26][27][28]. Therefore, the present study assumes that a consumer who has a favorable attitude towards personal insurance is more likely to purchase it.…”

Section: The Mediating Role Of Attitude and Behavioral Intentionsupporting

confidence: 53%

“…According to TPB, attitude correlates with an individual's intentions. Hence it could be a predictor of individual behavior [23,25,26]. Following the same norm, this study assumes that individuals with a favorable attitude towards personal insurance are more likely to purchase personal insurance plans.…”

Section: The Mediating Role Of Attitude and Behavioral Intentionmentioning

confidence: 99%

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Decision Making in Personal Insurance: Impact of Insurance Literacy

et al. 2019

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Financial illiteracy and underinsurance have been revealed to be critical issues in the financial sustainability and well-being of families. However, studies show that financial literacy does not necessarily translate to insurance literacy, and more specialized education can improve insurance literacy. Little is known about the impact of insurance illiteracy on the inclination to seek and retain insurance. Considering this gap, our study aimed to investigate the direct and indirect effect of consumers’ insurance literacy on purchasing decisions of personal insurance. The study sample consists of middle-class consumers in Sri Lanka. A total of 300 valid questionnaires were collected and analyzed using a variance-based structural equation modeling. The results revealed that insurance literacy directly, and through its mediators of trust, perceived benefits, and favorable attitudes towards insurance, impacts the behavioral intention, significantly and positively. The cognition-based trust affected the purchase intention only through its mediators. Additionally, there is a significant difference between those who are having and not having insurance in terms of insurance literacy, trustfulness, and perceived value of insurance. This study is relatively a pioneer study, and findings will be of great interest to academicians and policymakers to encourage personal insurance as a tool in achieving financial security and well-being

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Section: Discussionsupporting

confidence: 89%

Section: The Mediating Role Of Attitude and Behavioral Intentionsupporting

confidence: 53%

Section: The Mediating Role Of Attitude and Behavioral Intentionmentioning

confidence: 99%

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Decision Making in Personal Insurance: Impact of Insurance Literacy

et al. 2019

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“…Several studies have applied TPB and PMT to determine behavioral intention (Dzulkipli et al, 2017;López-Mosquera, 2016;Xiao et al, 2014). In insurance industry, TPB can be used to predict insurance purchasing behaviors and inconsistencies in insurance demand (Brahmana et al, 2018). Findings show attitudes is the strongest influence towards the intention to buy insurance.…”

Section: Discussionmentioning

confidence: 99%

“…Dzulkipli et al, (2017) found that attitude and perceived benefits dimensions were the main factors influencing the behavioral intention towards medical insurance. However, Brahmana et al, (2018) found that perceived risk and perceived usefulness play important roles in the attitude towards the intention to purchase health insurance.…”

Section: Theory Planned Behavioural Modelmentioning

confidence: 99%

Applicability of Theory of Planned Behavior and Protection Motivation Theory in Predicting Intention to Purchase Health Insurance

Azizam

Dzulkipli

Shamimi

et al. 2020

ABRIJ

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In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intention to purchase health and medical insurance among graduating students. A cross-sectional survey was performed for data collection. A total of 443 questionnaires were completed and valid for data analysis purposes. Findings showed that there was statistically significant correlation between attitudes and subjective norm with the intention to purchase medical insurance. Severity, vulnerability and self-efficacy correlate negatively, while response efficacy demonstrates a positive correlation. Despite of the negative perception over private insurance, it significantly reduces out of pocket expenditures for medical care. Thus, there is a need of a further study examining the factors affecting the demand and individual’s decision purchasing private insurance in Malaysia

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Identifying and prioritizing factors influencing the social insurance contribution of unorganized workers

Dash Mohapatra,

Sahoo,

Chopra

2024

BIJ

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PurposeThe purpose of this study is to explore and prioritize the factors that determine the social insurance contribution of unorganized workers.Design/methodology/approachA two-stage procedure was adopted to recognize and prioritize factors influencing the social insurance participation of unorganized workers: first, crucial factors influencing unorganized workers’ contribution towards social insurance were identified by employing exploratory factor analysis, and in the second phase, the fuzzy analytical hierarchal process was applied to rank the specified criteria and then sub-criteria by assigning weights.FindingsFour broad factors were identified, namely, economic, political, operational and socio-psychological, that significantly influence unorganized workers’ contribution towards social insurance. Later findings revealed that the prime influencer of unorganized workers’ contribution is employment contracts followed by average earnings, delivery of quality services, eligibility and accessibility.Practical implicationsThe research findings are feasible as the basic propositions are based on real-world scenario. The identification and ranking of factors have the potential to be used as a checklist for policymakers when designing pension and social insurance for unorganized workers. If it is not possible to consider all, the criteria and sub-criteria assigned upper rank can be given priority to extend pension coverage for a large group of working poor.Social implicationsThe key factors driving social insurance contributions have been highlighted by studying the stakeholders’ perceptions at a micro level. By comprehending the challenges, there is a possibility of covering a large section of the working poor into social insurance coverage.Originality/valueThis paper is believed to be one of its kinds to acknowledge a combination of factors that determine the contribution of unorganized workers to social insurance. This study is an empirical investigation to prioritize the essential drivers of social insurance participation by low-income cohorts in the context of emerging countries. The present approach of employing fuzzy logic has also very limited use in social insurance literature yet.

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Planned Behaviour in Purchasing Health Insurance

Cited by 20 publications

References 0 publications

Decision Making in Personal Insurance: Impact of Insurance Literacy

Decision Making in Personal Insurance: Impact of Insurance Literacy

Applicability of Theory of Planned Behavior and Protection Motivation Theory in Predicting Intention to Purchase Health Insurance

Identifying and prioritizing factors influencing the social insurance contribution of unorganized workers

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