Planned or unplanned purchases? The effects of perceived values on omnichannel continuance intention

Chang, Yaping; Geng, Lixiao

doi:10.1108/ijrdm-01-2021-0012

Cited by 16 publications

(17 citation statements)

References 66 publications

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“…In the contrary, consumers' intention to buy certain products will absolutely diminish or lowered if consumers felt that the others judge, perceive or felt that such behavior was contextually regarded as negative behavior. Moreover, the other similar studies also found out the significant impact given by subjective norms on purchase intention (Tang et al, 2011;Swidi et al, 2014;Byon et al, 2014;Yang et al, 2016;Mainardes et al, 2020;Conoly et al, 2021;Ngo et al, 2021;Chang & Geng, 2022). Based on the results of these previous studies, author wants to propose the following hypothesis:…”

Section: H2: Perceived Price Had a Significant Effect Toward Consumer...mentioning

confidence: 93%

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

Wilson

Edelyn

2022

JBAM

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This study was conducted in order to determine some reasons or factors which could motivate or influence consumers’ intention to purchase or buy green cosmetics which were marketed in Indonesia. Using and adopting the modified version of the theory of planned behavior (TPB) framework, this study attempted to assess the role of three factors, namely attitude, perceived price and subjective norms, in affecting and influencing Indonesian consumers’ purchase intention to buy green cosmetics. Using and implementing survey method, questionnaires were chosen as the main tools for collecting and gathering all of the data needed from the respondents, in which, all of these questionnaires were distributed to all respondents in a virtual manner using google forms. Respondents who participate in this study are consumers who’ve purchased or bought any kinds of green cosmetic products from any brands which were sold in Indonesia at least twice (2x) for the past 1 year. A non-probability sampling method in the form of purposive sampling method was implemented in order to ensure the conformity of the respondents with the respondents’ criteria set in this study. A total of 786 data were collected all of the respondents, in which, after conducting thorough analysis and assessment concerning the all of these data, a total of 54 data were omitted due to incomplete or unsuitable responses, thus confirming that 732 data were usable to be assessed in this study. Using PLS-SEM method, authors concludes that all three variables, which are attitude, perceived price, and subjective norms play significant roles in affecting consumers’ intention toward buying green cosmetics in Indonesia

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Section: H2: Perceived Price Had a Significant Effect Toward Consumer...mentioning

confidence: 93%

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

Wilson

Edelyn

2022

JBAM

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“…Moreover, studies revealed that product quality and price significantly impact consumers' attitudes (e.g. Chang and Geng, 2022;Lee et al, 2021;Zhang et al, 2020). Similarly, scholars report positive effects of functional values on consumer satisfaction (e.g.…”

Section: Functional Value and Consumer Behaviormentioning

confidence: 98%

“…Some researchers have argued that a product's capacity to arouse pleasant feelings might positively impact consumer attitudes (e.g. Chang and Geng, 2022).…”

Section: Emotional Value and Consumer Behaviormentioning

confidence: 99%

Effect of consumption values on consumer behavior: a Meta-analysis

Mason,

Oduro,

Umar

et al. 2023

MIP

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PurposeThe purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which consumption values influence consumer behavior and (2) to explore contextual and methodological factors that may account for between-study variance in the focal relationship.Design/methodology/approachThe study employs a random-effects model and psychometric meta-analysis approach to examine 82 studies with 297 effect sizes in 34 countries between 1991 and 2022, inclusive.FindingsResults reveal that consumption values have a positive significant and moderate effect on consumer behavior. Moreover, emotional value is the most influential predictor of consumer behavior, while social value is the weakest. Furthermore, the study's findings show that some contextual and methodological factors moderate the relationship between consumption values and consumer behavior.Practical implicationsThe findings highlight that managers can work on consumption values to prompt positive consumer responses like attitude, intention, satisfaction and overall value perception. However, managers must consider that the relevance of the consumption values depends significantly on the outcome variable and the context, which calls for a tailored-made marketing strategy to appeal to consumers' diverse needs and wants.Originality/valueBesides providing empirical evidence of the broad validity of the TCV, this study is the first meta-analytic review of the TCV, which integrates several insights to provide valuable research directions for future researchers and insightful implications for practitioners.

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“…Perceived enjoyment is related to hedonic values and aims to explain the intrinsic motivations of customers, considered as positive emotions, including pleasure, enjoyment and comfort, derived from spiritual benefits (Rintam€ aki and Kirves, 2017). In this study, perceived enjoyment refers to the positive feeling or emotional state generated by omni-channel shopping (Chang and Geng, 2022).…”

Section: Apjml 363mentioning

confidence: 99%

“…Since the mobile channel integrates online and offline, consumers can scan products in the store and search for relevant product information and alternatives, which can save consumers a lot of time and effort. Thus, the convenience of omni-channel retailing can lead to a positive attitude by decreasing the cost of shopping (Chang and Geng, 2022). In addition, the efficiency that comes from a convenient omnichannel shopping experience can keep customers' attitudes consistent across channels.…”

Section: Conveniencementioning

confidence: 99%

The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing

Gao,

Huang

2023

APJML

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PurposeThis study considers perceived enjoyment and attitude consistency as internal states of consumers in an omni-channel environment. This study aims to investigate the mediating role of perceived enjoyment and attitude consistency to reveal how omni-channel environment factors of interaction fluency, convenience, price advantage and personalization contribute to omni-channel shopping intention.Design/methodology/approachConsumers who had shopped at Uniqlo's online and offline stores were surveyed through an online questionnaire, and 566 data were collected for analysis through partial least squares structural equation modeling (PLS-SEM).FindingsThe results find that interaction fluency, price advantage and personalization positively affect perceived enjoyment, interaction fluency and convenience positively affect attitude consistency and perceived enjoyment and attitude consistency in turn facilitate omni-channel shopping intention. The mediating role of perceived enjoyment and attitude consistency was confirmed.Originality/valueThe original finding of this study is that factors such as interaction fluency, convenience, price advantage and personalization in omni-channel retailing require momentary and continuous affective states of consumers to facilitate omni-channel shopping intention, respectively. Therefore, this study considers the necessity of capturing different affective states of consumers in omni-channel shopping.

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Planned or unplanned purchases? The effects of perceived values on omnichannel continuance intention

Cited by 16 publications

References 66 publications

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

Effect of consumption values on consumer behavior: a Meta-analysis

The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing

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