Planning with Blue Ocean strategy in the United Arab Emirates

Butler, Colin

doi:10.1002/jsc.824

Cited by 11 publications

(6 citation statements)

References 10 publications

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“…Blue Ocean strategy emphasizes focusing on the value added activities in the value chain whilst eliminating the activities with reduced value (Butler, 2008). The ERRC The ERRC grid of Tuzak, eliminate, reduce, raise and create phases of their blue ocean strategy phases is demonstrated in Table 3.…”

Section: Fig 1 Tuzak's Move To Blue Ocean Againmentioning

confidence: 99%

Preventing blue ocean from turning into red ocean: A case study of a room escape game

Gündüz

2018

HumanSciences

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The weariness of competitive business environment has made it one of the hot topics of recent business management literature to find ways to escape from the intense Red Ocean by creating a Blue Ocean where there is no competition. Rene and Mauborgne's Blue Ocean Strategy (2004) provides a reasonable solution for this issue. Blue Ocean Strategy studies demonstrate that every blue ocean will eventually turn red due to fast entries into the market and the literature leaves a gap in understanding how blue ocean could be turned into blue again after it becomes red. This study addresses this void specifically by exploring the practices of a room escape organization of a newborn entertainment sector showing how they could manage to create their second blue ocean after experiencing their blue ocean turning into red. It is aimed at contributing to Blue Ocean Strategy with a case study in which the process of creating a blue ocean is traced; its immediate turning into red and achieving to become blue again is analysed. This study illustrates the ease of application of Blue Ocean Strategy in practice with the case study of a room escape game organisation. This study aims to generate insights for future research for managers, academics, innovators, entrepreneurs and policy makers who are interested in creating their sustainable blue ocean with innovative moves by presenting a solid case analysis.

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Section: Fig 1 Tuzak's Move To Blue Ocean Againmentioning

confidence: 99%

Preventing blue ocean from turning into red ocean: A case study of a room escape game

Gündüz

2018

HumanSciences

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“…Chang (2010) conducted a study investigating cell phone markets using BOS and found bandit (i.e., unbranded or unknown-brand "white box" cellphones) introduced new business model changing the rule of game having low-cost and high value-added features. Butler (2008) did a study in UAE on both small and medium enterprise and multi-national enterprise sectors where new strategies and economy are implemented investigating the BOS. They mentioned that in BOS, revisit of value added activities are emphasized, some activities are eliminated and new activities introduced, noncustomers are targeted through innovation and changing strategy than competing intense competition.…”

Section: Bos Implementation Cases and Impactmentioning

confidence: 99%

“…Because of inadequate technology and social infrastructures mentioning electricity and fuel crisis, the selected firms were not performing well. "Improvement in productivity is due not only to technology, but also to how it's integrated into the organization" (Gagnon & Dragon, n.d., p. 19). Integration of diversity is relevant in world demographic patterns and work practices (Simons & Rowland, 2011).…”

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confidence: 99%

Impact of Blue Ocean Strategy on Organizational Performance: A literature review toward implementation logic

Alam¹,

Islam²

2017

IOSR JBM

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“…[37] also provided an application of the Blue Ocean Strategy to develop new products, and she reached a strategic approach that can be applied to product development. [38] also introduced an experimental study on five managers in the United Arab Emirates for the Blue Ocean Strategy and how that enables small and large companies (based on their abilities) to open a new undisputed space in the market, and to focus on non-customers instead of the current customers as well as to focus on what the existing customers have in common. [39]'s study focused on logistics service providers (PL3) in South Korea and how they can be leading in this modern industry, using the framework of the Blue Ocean Strategy.…”

Section: The Relationship Between Blue Ocean Strategy and Competitivementioning

confidence: 99%

Market Knowledge, Blue Ocean Strategy, and Competitive Advantage (Direct and Indirect Relationships and Impact)

Alghamdi¹

2016

ujm

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This study deals with an important and vital subject that focuses on determining the role of market knowledge and Blue Ocean Strategy in achieving competitive advantage, and that is because of the scarcity of management studies in general, and marketing studies in particular, which addressed the nature of the relationship and impact between these three concepts .The study problem was represented by the question: what is the state of the Blue Ocean Strategy in Saudi Arabian organizations, how is it affected by market knowledge and what is its impact on achieving competitive advantage. This study aims to reveal the extent of the realization of the organization under study of market knowledge and Blue Ocean Strategy. It also aims to determine the relationship and impact between market knowledge dimensions and the dimensions of the Blue Ocean Strategy, determining the relationship and impact between the Blue Ocean and the dimensions of the competitive advantage strategy, the relationship and impact between market knowledge dimensions and competitive advantage dimensions and determining the relationship and the indirect impact of market knowledge on achieving competitive advantage through the Blue Ocean Strategy. The study was conducted on employees who occupy supervisory positions in Marketing Department of Saudi Telecom Company. The number of valid questionnaires for analysis amounted to (64), which were analyzed using statistical software (SPSS). The study reached several conclusions, including: There is a high degree of acknowledgement among participants in the study about: market knowledge dimension, Blue Ocean Strategy and competitive advantage; there is a relationship and impact between market knowledge dimension and Blue Ocean Strategy dimension; there is a relationship and impact between Blue Ocean Strategy dimension and competitive advantage dimension; there is a relationship and impact between market knowledge dimension and competitive advantage dimension, there is a relationship and an indirect impact of market knowledge on achieving competitive advantage, and that is through the Blue Ocean Strategy.

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Planning with Blue Ocean strategy in the United Arab Emirates

Cited by 11 publications

References 10 publications

Preventing blue ocean from turning into red ocean: A case study of a room escape game

Preventing blue ocean from turning into red ocean: A case study of a room escape game

Impact of Blue Ocean Strategy on Organizational Performance: A literature review toward implementation logic

Market Knowledge, Blue Ocean Strategy, and Competitive Advantage (Direct and Indirect Relationships and Impact)

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