Gladiolus grandiflorus Andrews, in the family Iridaceae, is one of the most produced and marketed flowers in the world. In general, however, research results on gladioli production factors are scarce and divergent. The objective of this work was to evaluate the influence of corm size and soil water content on gladiolus flower production. The experimental design, using the early maturity cultivar 'White Friendship', was entirely randomized, arranged in a 5 x 2 factorial scheme (five soil water contents: 25; 50; 75; 100; and 125% field capacity, combined with two corm sizes: medium and big), with four replications per treatment. Each replication, composed of one pot, comprised three corms, totaling 40 pots and 120 plants. Both vegetative and flowering characteristics were evaluated. Gladiolus cultivation at 80% soil field capacity presents best results for commercialization, generating longer flower stems with greater diameter and flower number, plus larger flowers. Furthermore, such soil water content promotes the shortest cultivation period.