This article is an Editorial on the special feature issue ‘New insights into plant volatiles’, which is published in this issue and which includes the following articles: Ameye et al., pp. 666–683; Sharifi et al. pp. 684–691; Moreira et al., pp. 703–713; Pichersky & Raguso, pp. 692–702; Chen et al., pp. 714–725; Danner et al., pp. 726–738; Junker et al., pp. 739–749; Rering et al., pp. 750–759; Eberl et al., pp. 760–772; Fernández‐Martínez et al., pp. 773–784; Glenny et al., pp. 785–798 and Visakorpi et al., pp. 799–810.