Plasma-based dry reforming of methane (DRM) into high-value-added oxygenates is an appealing approach to enable otherwise thermodynamically unfavorable chemical reactions at ambient pressure and near room temperature. However, it suffers from coke deposition due to the deep decomposition of CH 4 . In this work, we assess the DRM performance upon O 2 addition, as well as varying temperature, CO 2 /CH 4 ratio, discharge power, and gas residence time, for optimizing oxygenate production. By adding O 2 , the main products can be shifted from syngas (CO + H 2 ) toward oxygenates. Chemical kinetics modeling shows that the improved oxygenate production is due to the increased concentration of oxygen-containing radicals, e.g., O, OH, and HO 2 , formed by electron impact dissociation [e + O 2 → e + O + O/O( 1 D)] and subsequent reactions with H atoms. Our study reveals the crucial role of oxygen-coupling in DRM aimed at oxygenates, providing practical solutions to suppress carbon deposition and at the same time enhance the oxygenates production in plasma-assisted DRM.