Abstract. The injected power required to induce a transition from L-mode to H-mode plasmas is found to depend strongly on the injected neutral beam torque and consequent plasma toroidal rotation. Edge turbulence and flows, measured near the outboard midplane of the plasma (0.85 < r/a < 1.0) on DIII-D with the highsensitivity 2D beam emission spectroscopy (BES) system, likewise vary with rotation and suggest a causative connection. The L-H power threshold in plasmas with the ion ∇B drift away from the X-point decreases from 4-6 MW with co-current beam injection, to 2-3 MW with near zero net injected torque, and to <2 MW with counter injection. Plasmas with the ion ∇B drift towards the X-point exhibit a qualitatively similar though less pronounced power threshold dependence on rotation. 2D edge turbulence measurements with BES show an increasing poloidal flow shear as the L-H transition is approached in all conditions. At low rotation, the poloidal flow of turbulent eddies near the edge reverses prior to the L-H transition, generating a significant poloidal flow shear that exceeds the measured turbulence decorrelation rate. This increased poloidal turbulence velocity shear may facilitate the L-H transition. No such reversal is observed in high rotation plasmas. The poloidal turbulence velocity spectrum exhibits a transition from a Geodesic Acoustic Mode zonal flow to a higher-power, lower frequency, zero-mean-frequency zonal flow as rotation varies from co-current to balanced during a torque scan at constant injected neutral beam power, perhaps also facilitating the L-H transition. This reduced power threshold at lower toroidal rotation may benefit inherently low-rotation plasmas such as ITER.