Shape and size consistency of Ag nanoparticles is a challenging aspect when practical plasmonic devices are to be developed for their surface-specific activities. This study presents a simple chemical synthesis process which enables effective and rather uniform entrapment of Ag nanoparticles in dielectric oxide matrix at room temperature, without any assistance of physical/chemical agents. Uniformly distributed citrates capped Ag nanoparticles were preformed with a modified BTurkevich^approach and subsequently entrapped in mesoporous ZrO 2 thin films. On the basis of transmission electron microscopy and photoelectron spectroscopy, results, size, shape, and chemical states of Ag nanoparticles were studied and correlated to the plasmonic properties of nanocomposite film formed by such entrapped nanoparticles. Plasmonic stability of these nanoparticles was confirmed in comparison of their dispersion on glass, and explained using extended Mie scattering theory.