2018
DOI: 10.1007/978-981-10-8956-5_2
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Platform Ecosystem Orchestration for Efficiency, Development, and Innovation

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Cited by 6 publications
(6 citation statements)
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“…This approach fully involves the customers in the process of co-creating value. It promotes and encourages active involvement from the customers to create on-demand and madeto-order products or services (Smedlund et al, 2018). Co-creation methods not only involve customers, but also the stakeholders at all levels of the business.…”
Section: Value Co-creationmentioning
confidence: 99%
See 1 more Smart Citation
“…This approach fully involves the customers in the process of co-creating value. It promotes and encourages active involvement from the customers to create on-demand and madeto-order products or services (Smedlund et al, 2018). Co-creation methods not only involve customers, but also the stakeholders at all levels of the business.…”
Section: Value Co-creationmentioning
confidence: 99%
“…Therefore, through co-creation the changes can be made more quickly by gathering real-time feedback, which helps companies create a valuable product or service for customers (Rozenes & Cohen, 2017). Co-creation ensures that the end result of any endeavor is not just of value to consumers, but also that the product or service is meaningful to the customer at an emotional, cultural, or mental level (Smedlund et al, 2018). In addition, it also helps reduce the costs and risks associated with the development process.…”
Section: Value Co-creationmentioning
confidence: 99%
“…All these digital platform businesses have in common that they bring together a huge amount of customers with a high amount of companies (Van Alstyne et al 2016). These platform-based business models are changing the fundamental structures of our economy and maybe even society (Smedlund et al 2018).…”
Section: Ecosystems and Platform-based Businessesmentioning
confidence: 99%
“…One reason to maintain the scalability of the platform is the chance to react flexible and fast to potential changes in demand. The origin of this flexibility is the strong networking of all actors in the value chain, referred to as orchestration [48,49]. Orchestration as well as demand-oriented action, according to the results of the interviews, are means for the success of platforms.…”
Section: Discussion Of the Perceived Success Factorsmentioning
confidence: 99%