2021
DOI: 10.3389/fpos.2021.642394
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Platform Effects on Alternative Influencer Content: Understanding How Audiences and Channels Shape Misinformation Online

Abstract: People are increasingly exposed to science and political information from social media. One consequence is that these sites play host to “alternative influencers,” who spread misinformation. However, content posted by alternative influencers on different social media platforms is unlikely to be homogenous. Our study uses computational methods to investigate how dimensions we refer to as audience and channel of social media platforms influence emotion and topics in content posted by “alternative influencers” on… Show more

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Cited by 12 publications
(5 citation statements)
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References 63 publications
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“…The present research counters the notion that people are "ideologically naive" (86). Instead, we suggest that liberals and conservative students differ in small but meaningful ways, that they sort into "lifestyle enclaves" that bifurcate campus life (4,87), and that the inauspicious things they do everyday matter (88). At the same time, we show that lifestyle polarization is less pronounced than observers in the community assume.…”
Section: Discussioncontrasting
confidence: 83%
“…The present research counters the notion that people are "ideologically naive" (86). Instead, we suggest that liberals and conservative students differ in small but meaningful ways, that they sort into "lifestyle enclaves" that bifurcate campus life (4,87), and that the inauspicious things they do everyday matter (88). At the same time, we show that lifestyle polarization is less pronounced than observers in the community assume.…”
Section: Discussioncontrasting
confidence: 83%
“…We also need to pay close attention to the role of anti-vaccination groups and social media influencers. They can significantly amplify and spread false information about vaccines, which fuels vaccine hesitancy [85].…”
Section: Discussionmentioning
confidence: 99%
“…Diese unsichere Datenlage zu kommunizieren, ist eine weitere Herausforderung, vor allem weil zunehmend wissenschaftliches und politisches Wissen über soziale Medien bezogen wird [ 22 ]. In sozialen Medien wiederum lassen sich Fehlinformationen leicht und schnell verbreiten; das zeigt sich auch in der COVID-19-Pandemie [ 23 , 24 ].…”
Section: Herausforderungen Behördlicher Und Medialer Risiko- Und Kris...unclassified
“…Social-Media-Akteur/-innen, die als Influencer/-innen gelten, hatten ebenfalls zentrale Rollen in der Pandemiekommunikation, z. B. als Botschafter in strategischen Kampagnen von Behörden oder als „alternative Influencer“ in der Verbreitung von Fehlinformationen [ 22 ].…”
Section: Forschungsanalytische Perspektiven Des Forschungsverbunds Mi...unclassified