Environmentally friendly and low-cost catalysts are required for large-scale non-oxidative dehydrogenation of propane to propene (PDH) to replace currently used CrO x -or Pt-based catalysts. This work introduces ZnO-containing ZrO 2 -or MZrO x -supported (M=Ce, La, Ti or Y) catalysts. The most active materials outperformed the state-of-the-art catalysts with supported CrO x , GaO x , ZnO x or VO x species as well as bulk ZrO 2 -based catalysts without ZnO. The spacetime yield of propene of 1.25 kg C3H6 •kg -1 cat •h -1 at a propane conversion of about 30% with propene selectivity of 95% was obtained over Zn(4 wt%)/TiZrO x at 550°C.For deriving key insights into the structure of active sites, reactivity, selectivity and onstream stability, the catalysts were characterized by XRD, HRTEM, EDX mapping, XPS, X-ray absorption, CO-TPR, CO 2 -TPD, NH 3 -TPD, Pyridine-FTIR, operando UV-Vis spectroscopy, Raman spectroscopy, TPO and temporal analysis of products. In contrast with previous reports used bulk ZrO 2 -based catalysts without ZnO, coordinatively unsaturated Zr cations are not the main active sites in the ZnO-containing catalysts.Supported ZnO x species were concluded to participate in the PDH reaction. The current X-ray absorption analysis proved that their structure is affected by the type of metal oxide used as dopant for ZrO 2 and on crystallinity of ZrO 2 . Isolated tricoordinated Zn 2+ species