‘Play responsibly’: consumers’ attention to and understanding of warning messages on scratch-off lottery tickets

Horn, Tori L.; Whelan, James P.; Li, Qian; McPhail, Abby; Meyers, Andrew W.; Majeed, Rimsha; Huette, Stephanie

doi:10.1080/14459795.2021.1886313

Cited by 4 publications

(2 citation statements)

References 22 publications

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“…Therefore, Studies 1 and 2 suggest that the decision to categorize push outcomes as wins can bias peoples' judgments of a scratch card game, even when this categorization is made salient. This finding is consistent with previous work demonstrating peoples' non-optimal use of scratch card game information (Horn et al, 2021;Muda et al, 2020;Stange et al, 2021;Walker et al, 2018Walker et al, , 2019. Thus, despite lottery operators presenting information that allows gamblers to generate informed perceptions of scratch card games, gamblers may often fail to properly utilize this information to form accurate impressions and preferences.…”

Section: Discussionsupporting

confidence: 90%

“…While a discerning and motivated gambler can use the information presented by lottery operators to generate accurate perceptions of scratch card games, past work suggests that people often fail to properly utilize such information (Horn et al, 2021;Muda et al, 2020;Stange et al, 2021;Walker et al, 2018Walker et al, , 2019. For example, the presentation of unclaimed prize information (i.e., the number of prizes still available to be won) has been shown to guide scratch card preferences (Muda et al, 2020;Walker et al, 2018Walker et al, , 2019 and increase the appeal of scratch card games (Stange et al, 2021).…”

Section: Push Outcomes Bias Perceptions Of Scratch Card Gamesmentioning

confidence: 99%

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Push Outcomes Bias Perceptions of Scratch Card Games

Walker¹,

Stange²,

Dixon³

et al. 2021

Preprint

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In the domain of scratch card gambling, “pushes” refer to outcomes in which a prize is won that is equal to the cost of a scratch card game. Despite resulting in no net monetary gain, these outcomes are categorized as wins by lottery operators, effectively inflating published scratch card information (e.g., posted odds of winning). Additionally, the experience of obtaining a push shares similarities (e.g., the revealing of matching symbols) with the experience of obtaining a win and thus may be experienced similarly to wins by gamblers. Across four studies (N = 1502), we examined the impact of push outcomes on participants’ perceptions of scratch card games. In Studies 1 and 2, participants reported feeling more likely to win, more excitement to play, and a stronger urge to gamble when presented with a scratch card that categorized push outcomes as wins compared to when presented a scratch card that did not categorize these outcomes as wins. In Study 3, participants experiencing a push outcome prior to a loss reported feeling more likely to win compared to those not experiencing a push outcome yet experiencing the same net monetary loss. In Study 4, push outcomes were found to elicit more excitement and a stronger urge to gamble compared to losses but less excitement and a weaker urge to gamble compared to wins. Overall, the present investigation suggests that push outcomes, a prevalent feature of scratch card games, can bias gambling-related judgments and increase the appeal of scratch card games.

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Section: Discussionsupporting

confidence: 90%

Section: Push Outcomes Bias Perceptions Of Scratch Card Gamesmentioning

confidence: 99%

Push Outcomes Bias Perceptions of Scratch Card Games

Walker¹,

Stange²,

Dixon³

et al. 2021

Preprint

View full text Add to dashboard Cite

show abstract

Push Outcomes Bias Perceptions of Scratch Card Games

et al. 2022

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Effectiveness of Public Messaging Within the Gambling Domain: A Systematic Review

Ray,

Thomson,

Beyer

et al. 2024

Int J Ment Health Addiction

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Gambling messaging is one potential component of a public health approach towards reducing gambling-related harm (GRH). This systematic review examined the effectiveness of existing public health gambling messaging interventions. Four databases were searched from inception to June 2023. Twenty-one papers met inclusion criteria. Studies were conducted in diverse settings, employed various designs, and evaluated messaging interventions that differed in their aims and reported outcomes. Interventions were categorised into three groups: general population-level messaging, gambling harm reduction messages, and product risk warnings. The evidence—currently limited—suggests that existing gambling messaging interventions are ineffective in changing behaviours but can raise awareness of GRH. Our findings underpinned recommendations for how the format and presentation of currently used ‘safer’ gambling messages and product warning labels may be improved. Research is required to develop and test messages that can help prevent and reduce GRH both for the general population and people who gamble.

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‘Play responsibly’: consumers’ attention to and understanding of warning messages on scratch-off lottery tickets

Cited by 4 publications

References 22 publications

Push Outcomes Bias Perceptions of Scratch Card Games

Push Outcomes Bias Perceptions of Scratch Card Games

Push Outcomes Bias Perceptions of Scratch Card Games

Effectiveness of Public Messaging Within the Gambling Domain: A Systematic Review

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