Playing seriously – How gamification and social cues influence bank customers to use gamified e-business applications

Rodrigues, Luís Filipe; Oliveira, Abílio; Costa, Carlos J.

doi:10.1016/j.chb.2016.05.063

Cited by 144 publications

(109 citation statements)

References 67 publications

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“…Relevant research has mostly been dedicated to the design of customer interfaces [44], the usage of gamification elements [18] and the service offering via mobile applications [57,58]. Researchers have paid substantial attention to the realm of gamification lately, examining it in the context of service marketing and banking to find ways to optimize customer experience [59][60][61][62][63]. Deterding, et al [64] define gamification as "the use of game design elements in non-game contexts" (p. 2).…”

Section: Fintechs As Dsi Subjectsmentioning

confidence: 99%

When Function Meets Emotion, Change Can Happen: Societal Value Propositions and Disruptive Potential in FinTechs

Lehner¹,

Simlinger²

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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Despite significant interest in value propositions as central drivers in digital service innovation, the literature so far provides limited insights from a societal perspective to better understand the formation of a disruptive potential based on proposed values. Accordingly, research on FinTechs as exemplary providers of digital service innovations has mainly addressed functional aspects of value propositions so far. This paper thus sets out to gain insights into the interplay and overall role of value propositions as potential antecedents and change catalysts in the formation of the often-promised disruptive potential of FinTechs. In an inductive theory-building approach the authors first examine how societal value propositions transcend individual functional and emotional ones and conclude with a conceptual model of the how the former can build up the disruptive potential of FinTechs.

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Section: Fintechs As Dsi Subjectsmentioning

confidence: 99%

When Function Meets Emotion, Change Can Happen: Societal Value Propositions and Disruptive Potential in FinTechs

Lehner¹,

Simlinger²

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…Gamification is used to increase motivation and engagement in its target users in favor of changing their behaviors towards desired ones. There are several successful applications of gamification available in the literature encouraging various goals, such as adopting a healthier lifestyle (Johnson et al, 2016;Pløhn & Aalberg, 2015), increasing students' engagement with class activities in order to achieve better results (O'Donovan, Gain, & Marais, 2013;Simões, Redondo, & Vilas, 2013), or increasing quality and productivity in a business environment (Robson, Plangger, Kietzmann, McCarthy, & Pitt, 2016;Rodrigues, Oliveira, & Costa, 2016). For example, in a business environment, such as a call center, various game elements such as points and leader-boards could be used to reflect the performance of employees, e.g., the number of calls answered, the number of issues solved, the time taken for finishing tasks, and the customers' satisfaction (InterAksyon, 2012).…”

Section: Introductionmentioning

confidence: 99%

How to Engineer Gamification

Shahri

Hosseini

Phalp

et al. 2019

Journal of Organizational and End User Computing

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Gamification refers to the use of game elements in a business context to change users' behaviours, mainly increasing motivation towards a certain task or a strategic objective. Gamification has received a good deal of emphasis in both academia and industry across various disciplines and application areas. Despite the increasing interest, we still need a unified and holistic picture on how to engineer gamification, including the meaning of the term, its development process, the stakeholders and disciplines which need to be involved in it, and the concerns and risks that an ad-hoc design could raise for both businesses and users. To address this need, this article reports on empirical research which involved reviewing the literature and a range of gamification techniques and applications as secondary research, and an expert opinion study of two phases, qualitative and quantitative, as primary research. Based on the results, we provide a body of knowledge about gamification and point-out good practice principles and areas of gamification that are debatable and need further investigation.

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“…It is therefore thought that the introduction of gaming systems in daily activities can be trained and enhanced by adult behavior and thinking processes. [23] The scientific problem of this paper -how to motivate employees by involving gamification principles to increase operational efficiency. In this paper author focus in analysis of gamification process and impact on employers' behavior in order to business operational efficiency gamification for business operation efficiency management by investigating case study from Lithuanian companies.…”

Section: Introductionmentioning

confidence: 99%

Gamification for Business Development

Migle¹,

Karazijienė²

2019

Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)

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Gamification changes the rules of engagement for education, business management and as a result-changes the behavior of customers. As [17], [7], [18], [6], [8] predicts that by the 2020, more than half of Global 1000 organizations will use gamification as the primary mechanism to transform their business operations. The scientific problem is how to motivate employees and customers by involving gamification principles to increase operational efficiency. The aim of this article-to analyze gamification models impact on employers and customers behavior, work and motivation in order to increase business operational efficiency. The research methods are comparative literature analysis, case study analysis of financial services institution Šiaulių bankas employee motivation and customers loyalty system. As a result there were indicated the main factors that increases the efficiency and encourages development process of the service companies in Lithuania.

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Playing seriously – How gamification and social cues influence bank customers to use gamified e-business applications

Cited by 144 publications

References 67 publications

When Function Meets Emotion, Change Can Happen: Societal Value Propositions and Disruptive Potential in FinTechs

When Function Meets Emotion, Change Can Happen: Societal Value Propositions and Disruptive Potential in FinTechs

How to Engineer Gamification

Gamification for Business Development

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