2010
DOI: 10.1080/10371397.2010.518600
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Playing with Language in E-Japan: Old Wine in New Bottles

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Cited by 16 publications
(9 citation statements)
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“…In more creative or flexible styles/mediums of writing (e.g. manga, advertising, online communication), script variation can be even further pronounced, as the fact that any script can technically represent almost any word opens the door for a wide variety of creative play (Gottlieb ; Robertson ). Table shows three examples.…”
Section: Script and Script Selection In Contemporary Japanese Writingmentioning
confidence: 99%
“…In more creative or flexible styles/mediums of writing (e.g. manga, advertising, online communication), script variation can be even further pronounced, as the fact that any script can technically represent almost any word opens the door for a wide variety of creative play (Gottlieb ; Robertson ). Table shows three examples.…”
Section: Script and Script Selection In Contemporary Japanese Writingmentioning
confidence: 99%
“…In standard Japanese, kanji is used for many lexical items, hiragana for function words and katakana for onomatopoeia and loan words. This standardised system leaves room for creative engagement with text, and non-conventional writing is not a new phenomenon in Japan (Tranter, 2008(Tranter, , 2010(Tranter, , 2011Gottlieb, 2009;Miller, 2004Miller, , 2011. Creative puns and word plays, non-standard combinations of syllabary and scripts have been a long-established feature of Japanese literature, manga and advertising (Tranter, 2008).…”
Section: Deviant Orthography and Eccentric Spellingmentioning
confidence: 99%
“…Contemporary research has showcased the variety and creativity of non-standard writing abundant in contemporary Japanese culture. Academic discourse on non-standard writing has employed terms such as 'language play' (Gottlieb, 2010), 'subversive script' (Miller, 2004(Miller, , 2011, 'eccentric spelling' (Nishimura, 2003;Danet, 2001) and 'deviant' orthography (Okamoto, 2006). The notion that writing may be playful, eccentric and/or deviant is insightful because the writing of a queer style into popular culture involves both an engagement with deviance and a standardisation vis-à-vis heteronormativity.…”
Section: Deviant Orthography and Eccentric Spellingmentioning
confidence: 99%
“…As for the use of small moji in irregular places, Gottlieb (2011) notes that this is done with the intention of adding cuteness to the message. All this is a reflection of style as a representation of identity: writers apply an image or description to characterise the personality they have or even that they want to have.…”
Section: Types Of Interloctorsmentioning
confidence: 99%