“Please don't buy!”: Consumers attitude to alternative luxury consumption

Guzzetti, Alice; Crespi, Roberta; Belvedere, Valeria

doi:10.1002/jsc.2390

Cited by 17 publications

(20 citation statements)

References 71 publications

(108 reference statements)

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“…In the post-COVID-19 era, luxury fever may not abate, but luxury will continue transforming due to changing attitudes toward consumption (Chaboud 2020; Guzzetti, Crespi, and Belvedere 2021) and toward alternative approaches to well-being. On the one hand, people are beginning to question whether consumption makes them happier, and on the other hand, they question the consequences of their behavior.…”

Section: How Luxury Continues Transforming In the Post-pandemic Eramentioning

confidence: 99%

“…Heretofore, luxury has been something to be displayed through brands exposed to others in the public sphere. In the post-pandemic era, luxury might still be conspicuously displayed, but as the search for experiences increasingly prevails (Carrigan, Moraes, and McEachern 2013;Castarède 2004;Guzzetti, Crespi, and Belvedere 2021;Rantala et al 2020;Wilkins 2008) consumption of luxury brands will not be replaced, but accompanied by empowering and edifying luxury experiences. Although these experiences are holding a sense of privacy, they are most likely still shared with others, either in situ or through digital channels.…”

Section: How Luxury Continues Transforming In the Post-pandemic Eramentioning

confidence: 99%

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Broadening the Concept of Luxury: Transformations and Contributions to Well-Being

Cristini

Kauppinen‐Räisänen

Woodside

2022

Journal of Macromarketing

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Luxury has always been an intrinsic part of human societies. Prior research shows how luxury transforms from being-to-having and owning-to-searching for meaningfulness via shifting from having-to-being and from owning-to-experiencing. The study here is a critical commentary of foundational literature that includes examining the ongoing luxury transformation in the ongoing COVID-19 era in a world of climate change and disaster displacements, environmental degradation, and awareness of future pandemics. Building on prior advances in luxury transformations and the macromarketing literature on well-being, this commentary takes a fresh look at the prevailing role of luxury and its accompanying well-being in Western European societies amid the progressing tripartite storm. This critical commentary serves to clarify and broaden luxury's meaning and roles in making the shift from a micro individualistic focus to a macromarketing sustainable foundation. Entering the fourth year of COVID-19, the commentary implies that luxury goes beyond experiencing to catalyze cherishing self-care, nurturing, and the well-being of others.

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Section: How Luxury Continues Transforming In the Post-pandemic Eramentioning

confidence: 99%

Section: How Luxury Continues Transforming In the Post-pandemic Eramentioning

confidence: 99%

Broadening the Concept of Luxury: Transformations and Contributions to Well-Being

Cristini

Kauppinen‐Räisänen

Woodside

2022

Journal of Macromarketing

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“…Overall, the lower price of second-hand products is a frequently mentioned reason why consumers buy second-hand products rather than new ones [3,5,6,32,34]. New luxury goods are considered needlessly expensive [66], therefore economic aspects can be of great importance in promoting the intention to purchase second-hand luxury products.…”

Section: Economic Motivationmentioning

confidence: 99%

“…Third, online retailing increases within the (second-hand) luxury sector. Since online peer-to-peer second-hand trading companies make heavy investments to entice shoppers to visit their stores, understanding the motivations and behavior is important [6,31,115]. Hence, future research can especially focus on this sub-channel.…”

Section: Limitationsmentioning

confidence: 99%

“…The term second-hand goods describes items that have previously been owned or used [4], meeting expectations that go far beyond an economic advantage [1,5]. The trend towards second-hand also spreads into the luxury goods industry [6][7][8][9]. Despite its strong connection with tradition and heritage [10] including a traditional perception of restrictive and exclusive distribution [2,11,12], traditional retailers are starting to expand second-hand departments and arrange swap meetings or trade-in events [1].…”

Section: Introductionmentioning

confidence: 99%

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Why Do(n’t) We Buy Second-Hand Luxury Products?

Stolz

2022

Sustainability

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Global sales of second-hand luxury products are steadily increasing. To better understand key drivers for purchasing second-hand luxury products, a survey was conducted including 469 respondents. The study not only includes existing customers, but also non-customers and thus potential future clientele. Based on the theory of planned behavior, the components of attitude, subjective norms, perceived behavioral control, and individual motivators (creative, economic, ethical, nostalgic, sustainable) were investigated. Using structural equation modeling, the results support the influence of attitude, past purchase experience, perceived behavioral control, and subjective norms on purchase intention. Attitude, in turn, is mainly impacted by economics and ethics as individual motivators. Further, subjects were asked to state their own definition of luxury and to name individual reasons for and against second-hand luxury products. Thereby, quality turned out to be double-edged: on the one hand, second-hand products were able to prove their quality, on the other hand, the fear of counterfeits and unhygienic products was cited. Overall, consumers of second-hand luxury goods are heterogeneous and have different buying experiences with one or more of the three categories: new luxury goods, second-hand luxury goods, and second-hand products. The study thus expands the understanding of the transformation within the (second-hand) luxury industry.

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Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Murtas,

Pedeliento

2024

J of Consumer Behaviour

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Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items. As consumers can easily access luxury garments at affordable prices through second‐hand platforms, the rapid expansion of these indirect channels holds the potential to further redefine how consumers experience and access luxury, significantly contributing to its democratization. While scholarly interest in second‐hand luxury has recently surged, current research has overlooked the experience consumers live when purchasing from such channels. Our research aims to fill this gap by delving into the customers' journey within these marketplaces, unraveling their experiences, perceptions, and decision‐making processes when purchasing second‐hand luxury. Twenty‐four in‐depth interviews with established luxury consumers who have recently purchased second‐hand luxury items through these platforms were conducted. The customer experience and journey framework was applied as a theoretical lens to make sense of such interactions. The findings reveal that consumers are drawn by the perceived endless availability of luxury items and the opportunity to compare different listings. Still, concerns over brand dilution, counterfeiting, and the absence of a sought‐after luxury experience pose significant challenges during the customer journey. This research contributes to the emerging field of second‐hand luxury by shedding light on the intricacies of the customer experience within these platforms. The article concludes with managerial insights aimed at assisting luxury brand managers in developing strategies and tactics in a market environment where second‐hand platforms are gaining momentum.

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“Please don't buy!”: Consumers attitude to alternative luxury consumption

Cited by 17 publications

References 71 publications

Broadening the Concept of Luxury: Transformations and Contributions to Well-Being

Broadening the Concept of Luxury: Transformations and Contributions to Well-Being

Why Do(n’t) We Buy Second-Hand Luxury Products?

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

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