As Jerome Frank (1973) elucidated in his influential book, Persuasion and Healing, psychotherapy is an institution with roots that are both broad and deep. Historically, its development can be traced to the shamans, priests, rabbis, and faith healers that have responded to the spiritual and psychological needs of humankind at least since the dawn of recorded history. More currently, Frank suggested, it has strong affinities not only with the continuing application of those earlier practices but also with placebo processes in medicine and with a variety of practices of persuasion, including some-such as the "thought reform" practiced by totalitarian regimes-that are far from benign.Frank's intention was not to tar psychotherapy with the brush of political repression, nor simply to declare that it is "nothing new." Rather, he was attempting to offer a degree of historical and cultural perspective that was (and still is) rare in the discourse about psychotherapy in our professional journals. He also aimed to address a phenomenon that could