Many critics have linked the rise of heritage with a loss of primary manufacturing, an association particularly resonant for industrial living history museums such as Beamish. In the context of pastoral heritage representations, the museum develops competing modernizing and industrial strains in English identity. Through its incorporation of industry, Beamish cuts against the suggestion that people and culture organically spring from native soil. Framing itself as ethnographic, the museum supposes a gap between the culture presented and those of its visitors. Yet this presentation inscribes comforting accounts of class and modernity. Through living history museum techniques, Beamish appeals for its visitors to identify with the represented past so as to suggest more firmly a gulf between present and industrial past. As a result, Beamish is less concerned with presenting the past then shoring up a notion of the present as advanced stage of modernity.