Pokolenie ,,Z” na rynku pracy – wyzwania dla zarządzania zasobami ludzkimi

Żarczyńska-Dobiesz, Agnieszka; Chomątowska, Barbara

doi:10.15611/pn.2014.350.36

Cited by 38 publications

(21 citation statements)

References 1 publication

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“…According to the "Digital 2020" report, in Poland the most numerous group of social media users are generations Z and Y, which means people aged 18-34 (Hootsuite & We Are Social, 2020). Due to the aim of the empirical study, which was to indicate both the current situation and trends, the focus was put on the 18-26 age group, which can be defined as the Z generation (Żarczyńska-Dobiesz & Chomątowska, 2014).…”

Section: Methodsmentioning

confidence: 99%

The Role of Social Media in Purchasing Behaviour of Young Digital Customers in Poland

Viet-Błaszczyk¹,

Lerman²

2020

IJCM

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Background. The dynamically developing technology and changing system of interpersonal communication has modified the customers’ approach to the process of making purchasing decisions. The literature has even developed the concept of a new customer – a digital one. The market situation forced companies to look for effective modern tools for their marketing communication. One of such tools to reach digital customers is social media. Research aims. The aim of the article is to indicate the role of social media in the purchasing process of Polish digital customers aged 18–26. Methodology. The conclusions presented in the article are the result of an analysis of quantitative and qualitative research, which consisted of a survey with 140 respondents and of 6 individual in-depth interviews. Findings. The conducted research has shown that social media have a significant role in customers’ purchasing decisions. They influence the perception of the brand by customers but also the purchase of specific products. Based on the research results, it can be assumed that SM functionalities that shorten the purchasing process will be developed in the future, and the role of social media in the purchasing process will grow. JEL Codes: M3, M30, M31, M37.

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Section: Methodsmentioning

confidence: 99%

The Role of Social Media in Purchasing Behaviour of Young Digital Customers in Poland

Viet-Błaszczyk¹,

Lerman²

2020

IJCM

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“…From their employers they demand respect, a good organisational climate, development opportunities, fair pay and other non-financial motivators 28 . It should also be noted that Generation Z is perceived as highly divided due to cultural and economic factors 29 .…”

Section: Generation Zmentioning

confidence: 99%

The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z

Maj¹,

Kasperek²

2020

Contemporary Organisation and Management. Challenges and Trends

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“…Numerous studies confirm that "Generation Z" is "we-generation" and that its representatives are more socially oriented, strongly interested in social problems (Kuczerska & Smoląg, 2018;Seemiller & Grace, 2016;Żarczyńska-Dobiesz & Chomątowska, 2014) and business responsibility and that they engage in worldwide ecological issues like global warming and climate change, alternative energy sources, pollution, water access, animal rights, recycling, deforestation or less waste trend, etc. (Masdar, 2019;Patel, 2017).…”

Section: "The Generation Z" On the Labor Marketmentioning

confidence: 99%

External employer branding of sustainable organizations

Macalik¹,

Sulich

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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Purpose – the purpose of the article is to examine whether and to what extent selected Polish companies implement so-called “green employer branding” in communication with their external stakeholders. Research methodology – the article consists of the theoretical part, which uses the critical analysis of the scientific literature on both green or sustainable organizations and external employer branding; and the practical part, which uses the case study method and content analysis of companies' websites, job advertisements, and social media. Findings – the main results of the conducted research concern the scope, tools, and methods of creating a green employer brand of Polish enterprises. The conducted case study and content analysis showed that Polish enterprises consciously manage their employer brand, emphasizing the ecological aspects of their business activities. The obtained results complement knowledge in the area of management sciences with detailed conclusions regarding the green employer branding. Research limitations – the conducted analysis is a preliminary examination. Its limitations are primarily related to the methods used for qualitative research, as well as a limited research sample. In the future, such limitations might be overcome by using quantitative research methods and the extension of the research sample. Practical implications – the results of the research constitute a set of good practices in the field of green employer branding. The formulated model can help formulate the strategy of external employer branding. Originality/Value – presented research is very first attempt to describe employer branding actions in the aspect of green management in Poland

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Pokolenie ,,Z” na rynku pracy – wyzwania dla zarządzania zasobami ludzkimi

Cited by 38 publications

References 1 publication

The Role of Social Media in Purchasing Behaviour of Young Digital Customers in Poland

The Role of Social Media in Purchasing Behaviour of Young Digital Customers in Poland

The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z

External employer branding of sustainable organizations

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