Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

Abstract

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

Marketing Channels and Marketing Margins of Citronella Oil in Ogan Ilir District

“…Where: Fs = Farmer's Share; Pf = price at producer/farmer level (IDR/kg); Pr = Price at the consumer level (IDR/kg) Marketing margin or margin Marketing is a term that states differences in prices received by the first seller at a price paid by the last buyer (Kai et al, 2016). The marketing margin is the difference between the price paid to the first seller and the price paid by the last buyer (Karimudin, 2020). There are two basic concepts of marketing margin, namely, the aspect of product price and the aspect of marketing costs.…”

Efisiensi Pemasaran Beras dengan Pendekatan Structure Conduct Performance

“…Berdasarkan Tabel 5, dapat dilihat bahwa semua lembaga pemasaran beras di Kabupaten Banyuasin melakukan fungsi-fungsi pemasaran. Sejalan dengan penelitian yang dilakukan oleh Karimudin (2020), bahwa pelaku pemasaran beras di Kabupaten Banyuasin melakukan masing-masing fungsi yang berupa fungsi pertukaran, fungsi fisik, dan fungsi fasilitas sesuai dengan kebutuhan mereka dalam memasarkan produk berupa beras.…”

“…2.500. Adapun berdasarkan penelitian terdahulu yang dilakukan oleh Karimudin (2020), mengenai pola saluran pemasaran beras di Kecamatan Tanjung Lago Kabupaten Banyuasin, bahwa rata-rata nilai marjin pemasaran yaitu sebesar 32,31 persen dengan melibatkan banyak lembaga pemasaran. Hal ini menunjukkan meskipun telah berkurangnya lembaga pemasaran yang terlibat, tidak membuat marjin pemasaran menurun, dikarenakan biayabiaya pemasaran yang dikeluarkan oleh lembaga pemasaran cukup tinggi.…”