Poland′s fruit industry in transition

Faesel, Uwe; Hill, Roy

doi:10.1108/00070709510077944

Cited by 5 publications

(5 citation statements)

References 3 publications

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“…This process was influenced by the fact that foreign partners used to have a very limited knowledge of the Polish business environment and they were interested in obtaining a firm having a stable market position, which reached a certain limit of development which could not be overcome due to the shortage of capital for further investment enabling new dynamics of growth. Additional barriers to development of food companies in Poland were due to weak infrastructure (Faesel and Hill, 1995).…”

Section: The Role Of Foreign Partners In the Company Developmentmentioning

confidence: 99%

The fragile strength of a leading Polish yoghurt company (case study of Bakoma)

Domański

Bryła²

2012

British Food Journal

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Purpose -The purpose of this paper is to investigate the case study of Bakoma, which is a leading Polish yoghurt-producing company that has achieved a remarkable success, but now is facing serious challenges from multinationals. The authors aim to analyse its development model, marketing strategy, and competitive position. Design/methodology/approach -The paper is based on the authors' own case study. They gathered the necessary information from company documents, both published and unpublished, as well as a series of in-depth interviews with representatives of Bakoma and other key players in the Polish dairy market. Findings -The authors found out a strong interdependence of the business and political spheres, especially during the initial phase of the Polish systemic transition. Secondly, foreign partners played a major role in the creation of the company (inflow of capital from an American businessman of Polish origin), acquiring access to technology licence (Onken), and capital investments and transfer of management skills (Danone). A major strength of the company is its innovative marketing strategy based on a perfect knowledge of the specificity of Polish consumer preferences. Nevertheless, the Polish yoghurt market as an important segment of the dairy market becomes gradually more and more dominated by multinational corporations, especially of French and German origin. Originality/value -This paper provides original insights into the development and marketing strategies of a leading Polish yoghurt company facing strong competition from multinationals. The results may be useful to managers from Central and Eastern European dairy companies.

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Section: The Role Of Foreign Partners In the Company Developmentmentioning

confidence: 99%

The fragile strength of a leading Polish yoghurt company (case study of Bakoma)

Domański

Bryła²

2012

British Food Journal

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“…The review of the SWOT literature shows that Faesel and Hill (1995) were the first to use SWOT analysis in the agricultural field. They found that because of the weak infrastructure in Poland, the development of the food business was hard.…”

Section: Agriculturementioning

confidence: 99%

“…They found that because of the weak infrastructure in Poland, the development of the food business was hard. Since Faesel and Hill's (1995) work, many studies utilizing a SWOT analysis have been published in the agricultural sector, particularly in developing countries.…”

Section: Agriculturementioning

confidence: 99%

SWOT analysis applications: An integrative literature review

Benzaghta

Elwalda

Mousa

et al. 2021

JGBI

309

106

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A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.

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“…The fi rst work in this fi eld is a paper by Faesel and Hill (1995), though using SWOT in agriculture prevailed almost since 2002 and many papers published since then. An interesting point is that these papers are mostly belonging to developing countries (particularly India) and them often assessing agriculture condition in a specifi c geographic region rather than strategic positioning of a special organization.…”

Section: Agriculturementioning

confidence: 99%

Swot Methodology: A State-of-the-Art Review for the Past, a Framework for the Future / SSGG Metodologija: Praeities Ir Ateities Analizė

Ghazinoory

Abdi

Azadegan-Mehr

2011

Journal of Business Economics and Management

240

145

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The SWOT analysis is the process of exploring the internal and external environments of an organization and extracting convenient strategies based on its strengths, weaknesses, opportunities and threats. This paper presents a literature review of SWOT analysis, based on a reference bank of about 557 papers established through searching various databases. This paper reviews papers that have been published up to the end of 2009. The origination and historical development of SWOT are explained first, followed by a survey on trends & classifications in SWOT papers including journals, countries, years, people & contents. Then a categorical analysis is conducted about application area and scope of SWOT. Also a methodological development of SWOT is discussed. Finally, concluding remarks and a few suggestions and challenges are presented for future studies. It is hoped that the paper can serve the needs of researchers and practitioners for easy references of SWOT studies and applications, and hence promote SWOT future development. Santrauka Straipsnyje nagrinejama SSGG metodologijos samprata, apibudinama kaip vidines ir išorines aplinkos tyrimas, pagristas silpnybiu, stiprybiu, galimybiu ir gresmiu identifikavimu. Pateiktoji SSGG analizes literaturos apžvalga yra pagrista 557 straipsniu, pateiktu ivairiose duomenu bazese, analize. Visi nagrineti straipsniai buvo publikuoti 2009 m. Pristatoma SSGG istorine raida, aiškinami tyrimai ir kryptys, klasifikacija, žurnalai, kuriuose publikuojami tokio pobudžio straipsniai, šalys, metai, autoriai, kontekstas, pritaikomumas ir ju sritys. Analizuojama SSGG metodologine raida. Straipsnio pabaigoje pateikiamos išvados ir busimu tyrimu gaires.

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Poland′s fruit industry in transition

Cited by 5 publications

References 3 publications

The fragile strength of a leading Polish yoghurt company (case study of Bakoma)

The fragile strength of a leading Polish yoghurt company (case study of Bakoma)

SWOT analysis applications: An integrative literature review

Swot Methodology: A State-of-the-Art Review for the Past, a Framework for the Future / SSGG Metodologija: Praeities Ir Ateities Analizė

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