(2017) Guest-host systems containing anthraquinone dyes with multiple visible transitions giving positive and negative dichroic order parameters: an assessment of principal molecular axes and computational methods. Liquid Crystals, Northumbria University has developed Northumbria Research Link (NRL) to enable users to access the University's research output. Copyright © and moral rights for items on NRL are retained by the individual author(s) and/or other copyright owners. Single copies of full items can be reproduced, displayed or performed, and given to third parties in any format or medium for personal research or study, educational, or not-for-profit purposes without prior permission or charge, provided the authors, title and full bibliographic details are given, as well as a hyperlink and/or URL to the original metadata page. The content must not be changed in any way. Full items must not be sold commercially in any format or medium without formal permission of the copyright holder. The full policy is available online: http://nrl.northumbria.ac.uk/policies.html This document may differ from the final, published version of the research and has been made available online in accordance with publisher policies. To read and/or cite from the published version of the research, please visit the publisher's website (a subscription may be required.)Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=tlct20 Three 1,4-disubstituted anthraquinone dyes with bis(4-n-butylphenyl) substituents connected via amine or amide linking groups have been studied as guest molecules dissolved in the nematic host E7. UV-visible absorption spectroscopy has shown each of the dyes to exhibit multiple absorption bands in the visible region, and dichroic order parameters obtained from polarised spectra of aligned guest-host samples were shown to differ significantly between the bands for each dye, and between the dyes. Time-dependent density functional theory calculations indicated that each dye exhibits several transitions, giving transition dipole moment vectors with a range of orientations, and fully atomistic molecular dynamics simulations of the guest-host mixtures showed differences in the calculated molecular alignments of the dyes. Combining the results from these two sets of calculations enabled a comparison of molecular alignment models based on the moments of inertia and the surface tensors of the dyes. The match between calculated and experimental values was improved significantly when using the surface tensor rather than the moment of inertia model, indicating that the shapes of the molecular surfaces of these dyes are crucial to their alignment. A novel method of calculating polarised UV-visible absorption spectra of dyes in liquid crystal hosts is also presented.